{"id":192633,"date":"2026-08-27T10:51:12","date_gmt":"2026-08-27T08:51:12","guid":{"rendered":"https:\/\/newmobility.news\/?p=192633"},"modified":"2026-08-27T10:51:12","modified_gmt":"2026-08-27T08:51:12","slug":"xiaomi-shifts-into-gear-for-2027-assault-on-europes-premium-car-elite","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2026\/08\/27\/xiaomi-shifts-into-gear-for-2027-assault-on-europes-premium-car-elite\/","title":{"rendered":"Xiaomi zet vaart achter zijn offensief op de Europese markt voor premiumauto\u2019s in 2027"},"content":{"rendered":"

Xiaomi heeft weer een concrete stap gezet op weg naar een wereldwijde autofabrikant. De techgigant, die vaak de \u2018Chinese Apple\u2019 wordt genoemd, heeft een speciale internationale website<\/a> en internationale socialemediakanalen voor Xiaomi Auto.<\/p>\n

Op de website staat expliciet vermeld dat de auto\u2019s \u201cin 2027 officieel naar Europa komen\u201d. Nog veelzeggender is dat de website nu al een portaal bevat voor vragen over dealers en distributie.<\/p>\n

\"\"
Van de SU7 tot de SkyNomad en de YU7 GT: op de wereldwijde website van Xiaomi is te zien hoe snel dit techmerk een compleet auto-assortiment aan het opbouwen is \/Xiaomi<\/figcaption><\/figure>\n

Nog geen details<\/h4>\n

Deze stap betekent nog geen daadwerkelijke marktintroductie. Xiaomi heeft nog geen landen, prijzen of een bevestigd Europees productassortiment bekendgemaakt, en de website dient momenteel vooral als etalage voor de SU7, SU7 Ultra, YU7 GT, SkyNomad en de technologie van het bedrijf. Maar het is het duidelijkste publieke teken tot nu toe dat de voorbereidingen voor Europa zijn overgegaan van strategie naar commerci\u00eble uitvoering.<\/p>\n

Lu Weibing, de president van Xiaomi, heeft eerder gezegd dat de verkoop in het buitenland in het derde of vierde kwartaal van 2027 van start zou moeten gaan, met Europa als eerste bestemming.<\/p>\n

Het bedrijf wil eerst de ontwikkelde markten en de midden- tot hoogwaardige segmenten betreden, alvorens zich op de lagere marktsegmenten te richten. Volgens de Financial Times zal Duitsland naar verwachting de eerste Europese automarkt zijn waar het bedrijf voet aan de grond krijgt, terwijl Xiaomi zich het ambitieuze doel heeft gesteld om tegen 2030 een van de vijf toonaangevende premiummerken in Europa te worden.<\/p>\n

\u2018Mijn Xiaomi SU7 is fantastisch\u2019<\/h4>\n

Daardoor komt het bedrijf niet alleen op ramkoers te liggen met Tesla en Chinese concurrenten zoals BYD, Xpeng en Zeekr, maar in toenemende mate ook met BMW, Mercedes, Audi en Porsche.<\/p>\n

Die dreiging wordt in Detroit al serieus genomen. Jim Farley, CEO van Ford, liet \u2013 zoals bekend \u2013 een SU7 vanuit Shanghai naar Chicago vliegen en reed er zes maanden mee rond.<\/p>\n

Hij noemde de Xiaomi \u201cfantastisch\u201d en gaf toe dat hij \u201chem niet wilde missen\u201d, terwijl hij Xiaomi omschreef als een gigant in de sector waarvan het consumentenmerk sterker is dan dat van traditionele autofabrikanten.<\/p>\n

En er is nog meer. Xiaomi heeft al een R&D-afdeling voor de automobielsector in M\u00fcnchen, de thuisstad van BMW, en heeft ervaren ingenieurs en managers van Europese autofabrikanten aangetrokken.<\/p>\n

SUV\u2019s in plaats van supercars<\/h4>\n

De grootste bedreiging is misschien wel niet de spectaculaire SU7 Ultra, die op de N\u00fcrburgring voor veel krantenkoppen en publiciteit heeft gezorgd. In Europa zal het echte strijdtoneel waarschijnlijk het segment van de elektrische SUV\u2019s in het premiumsegment zijn.<\/p>\n

\"\"<\/p>\n

De YU7 richt zich rechtstreeks op de Tesla Model Y, maar mikt tegelijkertijd op een hogere marktsegment, namelijk klanten die ook auto\u2019s als de BMW iX3, de Audi Q6 e-tron en de elektrische GLC van Mercedes overwegen.<\/p>\n

Op termijn kan Xiaomi zijn assortiment uitbreiden. De onlangs onthulde SkyNomad-serie laat zien dat het bedrijf zich niet langer beperkt tot sportieve sedans en crossovers.<\/p>\n

In China is de grote SUV uitgerust met een aandrijflijn met range extender en richt hij zich op de steeds belangrijker wordende markt voor premium gezinsauto\u2019s. Een Europese lancering is nog niet bevestigd, maar het model laat zien hoe snel Xiaomi de traditionele hiaten in zijn automobielportfolio opvult.<\/p>\n

Die snelheid is wat Xiaomi onderscheidt van veel Chinese start-ups op het gebied van elektrische auto\u2019s. Het bedrijf betreedt de automarkt vanuit een positie van enorme financi\u00eble en technologische kracht.<\/p>\n

Xiaomi is de op twee na grootste smartphonefabrikant ter wereld en heeft honderden miljoenen actieve gebruikers, meer dan een miljard verbonden apparaten en een enorm ecosysteem van verkooppunten. In zijn strategie \u201cHuman x Car x Home\u201d wordt de auto bewust op \u00e9\u00e9n lijn gesteld met de smartphone en het slimme huis.<\/p>\n

De Chinese Apple?<\/h4>\n

Het is dan ook verleidelijk om Xiaomi de \u201cChinese Apple\u201d te noemen, hoewel die vergelijking niet helemaal klopt. Net als Apple probeert het bedrijf controle te houden over hardware, software, diensten en, in toenemende mate, zelfs chips. Xiaomi heeft fors ge\u00efnvesteerd in zijn eigen Xring-processors en ontwikkelt een D100-chip die speciaal bedoeld is voor toepassingen op het gebied van autonoom rijden.<\/p>\n

De ironie is overduidelijk. Apple heeft jarenlang miljarden ge\u00efnvesteerd in een poging om voet aan de grond te krijgen in de auto-industrie, voordat het Project Titan opgaf, terwijl Xiaomi zijn autoprogramma in 2021 aankondigde en slechts drie jaar later al met de leveringen begon.<\/p>\n

Auto\u2019s zijn voor Xiaomi zelf ook veel belangrijker geworden dan hun korte bestaan doet vermoeden. In het tweede kwartaal van 2026 bedroeg de omzet uit slimme elektrische auto\u2019s 23,9 miljard yuan, wat neerkomt op ongeveer 22% van Xiaomi\u2019s totale kwartaalomzet van 108,9 miljard yuan.<\/p>\n

Xiaomi leverde in het afgelopen kwartaal 104.199 auto's af. De divisie die zich bezighoudt met elektrische voertuigen, kunstmatige intelligentie en nieuwe initiatieven was goed voor 23% van de groepsomzet, een stijging ten opzichte van 18,3% een jaar eerder.<\/p>\n

Dat is van belang omdat de traditionele smartphone-activiteiten van Xiaomi volwassen zijn en momenteel onder druk staan, terwijl auto\u2019s een belangrijke nieuwe groeimotor vormen. De automobielsector is niet langer een prestigieus nevenproject, maar ontwikkelt zich tot een van de pijlers van het bedrijf.<\/p>\n

Europa wordt de echte test<\/h4>\n

Europa zal niettemin een veel zwaardere test worden dan China. Xiaomi heeft nog steeds te maken met typegoedkeuring, lokale financiering en leasing, reparatie- en onderdelennetwerken, concurrerende restwaarden en, cruciaal, het vertrouwen van wagenparkkopers. EU-tarieven op in China gebouwde elektrische auto\u2019s vormen een extra hindernis.<\/p>\n

Het nieuwe portaal voor dealers en distributeurs is daarom misschien wel belangrijker dan de glanzende auto\u2019s op de nieuwe website van Xiaomi. In Europa wist men al sinds vorig jaar dat Xiaomi in 2027 zijn intrede zou doen.<\/p>\n

Wat er nu verandert, is dat het bedrijf de nodige structuren lijkt op te zetten om die belofte om te zetten in een daadwerkelijke Europese autotak.<\/p>","protected":false},"excerpt":{"rendered":"

Xiaomi has taken another concrete step towards becoming a global carmaker. The tech giant, often referred to as the ‘Chinese Apple’, has launched a dedicated international website and overseas social-media channels for Xiaomi Auto. The site is explicitly stating that its cars are \u201cofficially coming to Europe in 2027\u201d. More tellingly, the site already includes […]<\/p>\n","protected":false},"author":21,"featured_media":192639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,28,16,77169],"tags":[],"class_list":["post-192633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-europe","category-industry","category-market"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?fit=2560%2C1437&ssl=1",2560,1437,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?fit=300%2C168&ssl=1",300,168,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?fit=640%2C359&ssl=1",640,359,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?fit=640%2C359&ssl=1",640,359,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?fit=1536%2C862&ssl=1",1536,862,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?fit=2048%2C1149&ssl=1",2048,1149,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?fit=560%2C314&ssl=1",560,314,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/08\/Scherm%C2%ADafbeelding-2026-08-27-om-10.37.46-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"

Xiaomi has taken another concrete step towards becoming a global carmaker. The tech giant, often referred to as the ‘Chinese Apple’, has launched a dedicated international website and overseas social-media channels for Xiaomi Auto. The site is explicitly stating that its cars are \u201cofficially coming to Europe in 2027\u201d. More tellingly, the site already includes a portal for dealer and distribution inquiries. From SU7 to SkyNomad and YU7 GT, Xiaomi\u2019s global site shows how quickly one tech brand is building a complete car portfolio \/Xiaomi No details yet The move does not yet amount to a market launch. Xiaomi has…<\/p>\n","category_list_v2":"China<\/a>, Europe<\/a>, Industry<\/a>, Market<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/nl\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"\nXiaomi shifts into gear for 2027 assault on Europe\u2019s premium car elite - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/08\/27\/xiaomi-shifts-into-gear-for-2027-assault-on-europes-premium-car-elite\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xiaomi shifts into gear for 2027 assault on Europe\u2019s premium car elite - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Xiaomi has taken another concrete step towards becoming a global carmaker. The tech giant, often referred to as the ‘Chinese Apple’, has launched a dedicated international website and overseas social-media channels for Xiaomi Auto. The site is explicitly stating that its cars are \u201cofficially coming to Europe in 2027\u201d. 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