{"id":195043,"date":"2026-10-02T12:15:55","date_gmt":"2026-10-02T10:15:55","guid":{"rendered":"https:\/\/newmobility.news\/?p=195043"},"modified":"2026-10-02T09:20:24","modified_gmt":"2026-10-02T07:20:24","slug":"mg-a-chinese-challenger-in-fast-growing-european-electric-bus-market","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2026\/10\/02\/mg-a-chinese-challenger-in-fast-growing-european-electric-bus-market\/","title":{"rendered":"MG: een Chinese uitdager op de snelgroeiende Europese markt voor elektrische bussen"},"content":{"rendered":"<p>Nadat de Chinese SAIC-groep met auto\u2019s van het merk MG de Europese markt heeft betreden, brengt het bedrijf nu onder dezelfde merknaam elektrische bussen naar het oude continent. En de specificaties zouden de concurrentie reden tot bezorgdheid kunnen geven.<\/p>\n<p>MG Commercial heeft aangekondigd dat het elektrische bussen gaat verkopen in Europa. Er is een groeiende markt voor elektrische bussen, met strenge doelstellingen in de EU-richtlijn inzake schone voertuigen voor emissievrije voertuigen. In 2025 werden 11.607 exemplaren geregistreerd, een stijging van 48% ten opzichte van het jaar ervoor. Ook in Belgi\u00eb stijgen de aantallen snel, dus MG heeft wellicht een goed moment gekozen voor de lancering.<\/p>\n<h4><b>Complementaire typen<\/b><\/h4>\n<p>De twee modellen die het merk op de markt brengt, zijn de iEV12LE, die op de IAA Transportation 2026 in Hannover werd onthuld, en de iEV12, die al in oktober 2025 op Busworld Brussel te zien was.<\/p>\n<p>De MG iEV12LE is een bus van klasse II voor voorstedelijke en intercityritten, terwijl de iEV12 een 12,15 meter lange stadsbus met volledig lage vloer is. Deze maakt gebruik van het elektrische B12E-chassis van SAIC\/Sunwin en een \u2018cell-to-pack\u2019-accuarchitectuur.<\/p>\n<p>Met een accucapaciteit van maximaal 489 kWh bedraagt het opgegeven actieradius in de praktijk meer dan 400 km, wat als respectabel wordt beschouwd voor een bus van deze omvang. Sommige cijfers lopen zelfs op tot meer dan 650 km, maar die zijn gemeten volgens de gunstige e-SORT 2-cyclus, de cyclus voor middelzwaar gebruik met een matige stopfrequentie.<\/p>\n<h4><b>Chinese ervaring <\/b><\/h4>\n<p>Is MG begonnen met het bouwen van bussen op basis van zijn technologie voor personenauto\u2019s? Helemaal niet. De bussen worden namelijk gebouwd door Sunwin, een bedrijf dat in het jaar 2000 is opgericht door SAIC en Volvo.<\/p>\n<p>De twee bedrijven hebben ook intensief samengewerkt op het gebied van elektrische aandrijflijnen. SAIC is tevens eigenaar van MG, en de merknaam MG werd als herkenbaarder beschouwd voor de introductie van Sunwin-bussen in Europa.<\/p>\n<p>De naamkeuze zou de verkoop wel eens kunnen stimuleren. Sunwin wil in Europa niet \u2018zomaar weer een goedkoop Chinees merk\u2019 zijn, maar mikt op het hogere segment van de markt voor bussen op nieuwe energiebronnen.<\/p>\n<p>Het gebruik van de technologie die het bedrijf de afgelopen decennia heeft ontwikkeld \u2013 en die wordt verkocht onder een merknaam die bij sommigen herinneringen oproept aan Britse sportwagens \u2013 zou wel eens de oplossing kunnen zijn.<\/p>\n<p><b>Concurrentie op de Europese markt voor elektrische bussen<\/b><\/p>\n<p>Met zijn premiumpositionering zou MG wel eens een kans kunnen maken in Europa, maar de concurrentie is hevig. Het moet het opnemen tegen Europese merken als Iveco, MAN, Mercedes en Solaris, die over gevestigde servicenetwerken beschikken.<\/p>\n<p>Maar ook tegen populaire Chinese merken met een bestaande klantenkring in Europa, zoals Yutong (marktleider met 1.801 elektrische bussen en een marktaandeel van 15,5% in 2025) en BYD (1.305 bussen \/ 11,2% marktaandeel).<\/p>\n<p>En de Vietnamese nieuwkomer Vinfast heeft MG verslagen met zijn Europese typegoedkeuring en zeer duidelijke specificaties. MG is nog steeds wat vaag, hoewel veel afhangt van de eisen die in aanbestedingen voor wagenparken worden gesteld.<\/p>\n<h4>Voorsprong<\/h4>\n<p>Naast de technische specificaties van zijn bussen \u2013 die overigens niet uniek zijn (BYD bouwt zijn Blade Battery ook in het chassis van de bussen in) \u2013 zet MG Commercial in op de beproefde Sunwin-technologie, in combinatie met de Europese aanwezigheid van SAIC.<\/p>\n<p>SAIC beschikt al over een import- en distributiestructuur voor zijn auto\u2019s en een netwerk van onderdelenleveranciers om de repareerbaarheid van zijn bussen te waarborgen. Maar dat is slechts een argument voor een snelle opstart. MG Commercial zal een speciale structuur voor bussen moeten opzetten.<\/p>\n<p>Maar of het een succes wordt, hangt ook af van de prijsstelling. Want hoewel MG Commercial zich als \u2018premium\u2019 wil positioneren, betekent dat nog niet dat de markt bereid is om evenveel te betalen als voor een vergelijkbaar gevestigd merk.<\/p>","protected":false},"excerpt":{"rendered":"<p>After entering the European market with cars under the MG brand, the Chinese SAIC group is now bringing electric buses to the old continent under the same brand name. And the specifications could give the competition reason to worry. MG Commercial has announced it will start selling electric buses in Europe. There is a growing [&hellip;]<\/p>\n","protected":false},"author":439,"featured_media":195045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[28,16,8,26,4],"tags":[],"class_list":["post-195043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-industry","category-product","category-public-transport","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?fit=2560%2C1707&ssl=1",2560,1707,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?fit=2048%2C1365&ssl=1",2048,1365,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-scaled.png?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>After entering the European market with cars under the MG brand, the Chinese SAIC group is now bringing electric buses to the old continent under the same brand name. And the specifications could give the competition reason to worry. MG Commercial has announced it will start selling electric buses in Europe. There is a growing market for electric buses, with strict EU Clean Vehicles Directive targets for zero-emission vehicles. 11.607 units were registered in 2025, a 48% increase compared to the year before. In Belgium, the numbers are also increasing fast, so MG might have chosen a good moment to&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/nl\/category\/europe\/\" rel=\"category tag\">Europe<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/public-transport\/\" rel=\"category tag\">Public transport<\/a>, <a href=\"https:\/\/newmobility.news\/nl\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Arnaud Henckaerts","url":"https:\/\/newmobility.news\/nl\/author\/arnaud-henckaertsgmail-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MG: a Chinese challenger in fast-growing European electric bus market - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/10\/02\/mg-a-chinese-challenger-in-fast-growing-european-electric-bus-market\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MG: a Chinese challenger in fast-growing European electric bus market - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"After entering the European market with cars under the MG brand, the Chinese SAIC group is now bringing electric buses to the old continent under the same brand name. 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There is a growing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/nl\/2026\/10\/02\/mg-a-chinese-challenger-in-fast-growing-european-electric-bus-market\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-02T10:15:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/10\/Sunwin-MG-Commercial-iEV-12-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Arnaud Henckaerts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Henckaerts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/02\\\/mg-a-chinese-challenger-in-fast-growing-european-electric-bus-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/02\\\/mg-a-chinese-challenger-in-fast-growing-european-electric-bus-market\\\/\"},\"author\":{\"name\":\"Arnaud Henckaerts\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/5f9475a0c8f811875bf271136de823b6\"},\"headline\":\"MG: a Chinese challenger in fast-growing European electric bus market\",\"datePublished\":\"2026-10-02T10:15:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/02\\\/mg-a-chinese-challenger-in-fast-growing-european-electric-bus-market\\\/\"},\"wordCount\":570,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/02\\\/mg-a-chinese-challenger-in-fast-growing-european-electric-bus-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Sunwin-MG-Commercial-iEV-12-scaled.png?fit=2560%2C1707&ssl=1\",\"articleSection\":[\"Europe\",\"Industry\",\"Product\",\"Public transport\",\"Top Stories Today\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/02\\\/mg-a-chinese-challenger-in-fast-growing-european-electric-bus-market\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/10\\\/02\\\/mg-a-chinese-challenger-in-fast-growing-european-electric-bus-market\\\/\",\"name\":\"MG: a Chinese challenger in fast-growing European electric bus market - 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