{"id":197033,"date":"2026-11-02T12:20:05","date_gmt":"2026-11-02T11:20:05","guid":{"rendered":"https:\/\/newmobility.news\/?p=197033"},"modified":"2026-11-02T12:14:07","modified_gmt":"2026-11-02T11:14:07","slug":"toyota-is-the-most-valuable-car-manufacturer-brand","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2026\/11\/02\/toyota-is-the-most-valuable-car-manufacturer-brand\/","title":{"rendered":"Toyota is het meest waardevolle automerk"},"content":{"rendered":"

In de ranglijst \u2018Best Global Brands\u2019 van Interbrand staat \u00e9\u00e9n autofabrikant in de top tien: Toyota, tevens de grootste autofabrikant ter wereld qua productie.<\/p>\n

Er zijn momenteel maar weinig andere sectoren die zo'n ingrijpende verandering doormaken als de auto-industrie. Dit komt vooral door de snelle digitalisering, het tekort aan grondstoffen en de snelle overgang naar het elektrische tijdperk. Toch staat er \u00e9\u00e9n automerk in de top tien van 's werelds meest waardevolle merken.<\/p>\n

Autofabrikanten zijn redelijk goed vertegenwoordigd<\/h4>\n

Apple, Microsoft en Google staan bovenaan de ranglijst van \u2019s werelds meest waardevolle merken. Autofabrikanten zijn echter behoorlijk goed vertegenwoordigd. Toyota steekt opnieuw met kop en schouders boven de rest uit, terwijl Tesla een flinke klap heeft gekregen.<\/p>\n

In de nieuwste editie van de internationale merkenranglijst van Interbrand staat Toyota op de negende plaats van alle merken wereldwijd. Dit betekent dat Toyota niet alleen zijn concurrenten in de automobielsector achter zich laat, maar ook talloze grote internationale bedrijven. Toyota staat weliswaar achter merken als Coca-Cola, Instagram, Nvidia, Samsung, Amazon, Google, Microsoft en Apple, maar staat bijvoorbeeld \u00e9\u00e9n plaats boven YouTube.<\/p>\n

Na Toyota is Mercedes-Benz het volgende automerk dat we tegenkomen, op de 20e plaats, met BMW twee plaatsen daarachter. Ook Hyundai doet het goed en staat op de 29e plaats.<\/p>\n

Het standpunt van Honda maakt duidelijk hoe belangrijk een merknaam is. De Japanse fabrikant staat wereldwijd op de 45e plaats. Honda is in bepaalde delen van de wereld relatief weinig aanwezig, en de laatste tijd zeker ook in de EU, maar internationaal geniet het merk nog steeds een bijzonder sterke reputatie. Die naam is duidelijk veel waard.<\/p>\n

Tesla verliest terrein, Ferrari wint terrein<\/h4>\n

Misschien wel de meest opvallende ontwikkeling is de dramatische terugval van Tesla. In 2024 stond het Amerikaanse merk nog op de 12e plaats. Een jaar later was het al gezakt naar de 25e plaats. Tesla is inmiddels helemaal uit de top 40 verdwenen en staat nu op de 50e plaats.<\/p>\n

De merkwaarde van Tesla lijdt duidelijk onder de gebeurtenissen rond zijn CEO, Elon Musk. Hoewel de fabrikant nog steeds veel auto\u2019s verkoopt, lijkt de merknaam minder aantrekkelijk dan een paar jaar geleden. Deze ranglijst gaat immers niet over verkoopcijfers, maar over de waarde en internationale kracht van een merk.<\/p>\n

Ferrari doet het daarentegen opmerkelijk goed. De Italiaanse sportwagenfabrikant staat op de 51e plaats, vlak achter Tesla, wat aantoont dat het merkimago veel belangrijker is dan het aantal verkochte auto\u2019s. Porsche staat op de 66e plaats, terwijl Volkswagen genoegen moet nemen met de 71e plaats.<\/p>\n

Audi, op de 65e plaats, ligt ook ver achter op Mercedes-Benz en BMW. Je kunt dus gerust stellen dat niet alle Duitse premiummerken even succesvol zijn als het gaat om internationale merkwaarde.<\/p>\n

Financi\u00eble prestaties zijn een belangrijke factor<\/h4>\n

Om opgenomen te worden in de lijst van Interbrand\u2019s Best Global Brands moet een bedrijf actief zijn op ten minste drie grote continenten, een sterke aanwezigheid hebben in opkomende markten en 30% van zijn omzet buiten zijn thuisland genereren. Bovendien mag het op geen enkel continent meer dan de helft van zijn omzet behalen.<\/p>\n

De beoordeling richt zich voornamelijk op de financi\u00eble prestaties van de producten of diensten van het merk, de rol van het merk in het aankoopbesluit en het vermogen van het merk om toekomstige inkomsten veilig te stellen.<\/p>\n

\"\"
Dit zijn de tien autofabrikanten die het hoogst scoren in de wereldwijde top 100 van Interbrand. Hun positie in de algemene ranglijst staat tussen haakjes vermeld.<\/figcaption><\/figure>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

In Interbrand\u2019s Best Global Brands ranking, one car manufacturer ranks in the top ten: Toyota, also the world’s\u00a0number one in production. Few other industries are currently in such a state of upheaval as the automotive industry. This is mainly due to rapid digitalization, raw material shortages, and the swift transition to the electric era. Even […]<\/p>\n","protected":false},"author":13,"featured_media":197036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[16,77163,4],"tags":[],"class_list":["post-197033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-survey","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=1596%2C1030&ssl=1",1596,1030,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=300%2C194&ssl=1",300,194,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=640%2C413&ssl=1",640,413,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=640%2C413&ssl=1",640,413,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=1536%2C991&ssl=1",1536,991,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=1596%2C1030&ssl=1",1596,1030,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?fit=560%2C361&ssl=1",560,361,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=1596%2C180&ssl=1",1596,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/Scherm%C2%ADafbeelding-2026-11-02-om-11.57.23.png?resize=1596%2C180&ssl=1",1596,180,true]},"post_excerpt_stackable_v2":"

In Interbrand\u2019s Best Global Brands ranking, one car manufacturer ranks in the top ten: Toyota, also the world’s\u00a0number one in production. Few other industries are currently in such a state of upheaval as the automotive industry. This is mainly due to rapid digitalization, raw material shortages, and the swift transition to the electric era. Even so, one car brand features in the world\u2019s ten most valuable brands. Car manufacturers are fairly well represented Apple, Microsoft and Google top the ranking of the world\u2019s most valuable brands. Car manufacturers are fairly well represented, however. Toyota once again stands head and shoulders…<\/p>\n","category_list_v2":"Industry<\/a>, Survey<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/nl\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"\nToyota is the most valuable car manufacturer brand - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/11\/02\/toyota-is-the-most-valuable-car-manufacturer-brand\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota is the most valuable car manufacturer brand - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"In Interbrand\u2019s Best Global Brands ranking, one car manufacturer ranks in the top ten: Toyota, also the world’s\u00a0number one in production. Few other industries are currently in such a state of upheaval as the automotive industry. This is mainly due to rapid digitalization, raw material shortages, and the swift transition to the electric era. 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