{"id":197701,"date":"2026-11-12T12:15:42","date_gmt":"2026-11-12T11:15:42","guid":{"rendered":"https:\/\/newmobility.news\/?p=197701"},"modified":"2026-11-12T12:06:06","modified_gmt":"2026-11-12T11:06:06","slug":"dieterens-historic-brussels-headquarters-gets-a-major-makeover","status":"publish","type":"post","link":"https:\/\/newmobility.news\/nl\/2026\/11\/12\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\/","title":{"rendered":"Groen licht voor het honderdjarige hoofdkantoor van D\u2019Ieteren in Brussel om een nieuw tijdperk in te luiden"},"content":{"rendered":"

De renovatie van het historische hoofdkantoor van de D\u2019Ieteren-groep \u2013 een terrein van ongeveer 60.000 m\u00b2 aan de Rue du Mail\/Maliestraat in Elsene \u2013 staat op het punt van start te gaan. Andry Henry (MR), de Brusselse staatssecretaris voor Stedenbouw, heeft groen licht gegeven door de stedenbouwkundige vergunning af te geven.<\/p>\n

De Belgische groep, die zich van oudsher heeft gespecialiseerd in de import en verkoop van auto\u2019s van merken uit de Volkswagen-groep, is van plan om in het gerenoveerde complex kantoren, winkels, servicefaciliteiten en vergader- en tentoonstellingsruimtes onder te brengen.<\/p>\n

Het project, ontworpen door het Britse bureau AL_A, is er ook op gericht om het terrein toegankelijker te maken voor de buurt.<\/p>\n

Complex in modernistische stijl<\/h4>\n

De D\u2019Ieteren-groep \u2013 destijds bekend als \u201cD\u2019Ieteren Fr\u00e8res\u201d \u2013 is sinds 1906 gevestigd in de wijk Chatelain in Elsene. Alfred en \u00c9mile D\u2019Ieteren, kleinzonen van de wagenmaker Jean-Joseph D\u2019Ieteren, die rond 1805 opdrachten uitvoerde voor Brusselse koetsbouwers, lieten daar hun nieuwe bedrijfsgebouwen bouwen.<\/p>\n

Daartoe behoorde onder meer een \u201cultramoderne werkplaats\u201d voor hun carrosseriebouw. In de loop der jaren zijn deze bedrijfsgebouwen in opeenvolgende fasen grondig gerenoveerd en uitgebreid.<\/p>\n

Tussen 1961 en 1967 werd het gebouw grondig uitgebreid tot een complex in modernistische stijl met functionalistische elementen, ontworpen door architect Ren\u00e9 Stapels. Dat iconische gebouw staat al sinds behoudslijst<\/a> sinds 2024, en zal nu, na bijna tien jaar van planning, door D\u2019Ieteren Immo worden gerenoveerd.<\/p>\n

50 RM<\/h4>\n

Het project, dat naar het adres in het Frans (50 rue du Mail) \u201c50RM\u201d is genoemd, moet een evenwicht vinden tussen het behoud van de architectonische waarde en de hedendaagse eisen op het gebied van veiligheid, energieprestaties en toegankelijkheid.<\/p>\n

De plannen voorzien ook in de vergroening van bestaande verharde oppervlakken, landschapsinrichting, duurzaam waterbeheer en installaties voor hernieuwbare energie. De parkeerplaatsen op het dak zullen worden ge\u00efntegreerd in een groene omgeving.<\/p>\n

De D\u2019Ieteren Gallery, het museum gewijd aan de geschiedenis van het bedrijf en mobiliteit, zal ook deel uitmaken van het gerenoveerde complex. Het tankstation wordt gesloopt. De voormalige showroom wordt omgebouwd tot een winkelruimte waarin ook een restaurant zal worden ondergebracht. De werkzaamheden zullen naar verwachting 3 tot 3,5 jaar in beslag nemen.<\/p>\n

\"\"
De Lucien-flagshipstore op de nieuwe locatie, Chauss\u00e9e de Waterloo 334 \/ Lucien<\/figcaption><\/figure>\n

De Lucien Flagship Store verhuist<\/h4>\n

In het kader van de renovatie van het complex is ook de Lucien-flagshipstore bij het hoofdkantoor verhuisd naar de Waterloosesteenweg 334, op korte afstand van daar. Lucien is de gespecialiseerde fietsdochteronderneming en winkelketen van de D\u2019Ieteren-groep.<\/p>\n

De flagshipstore, die in 2022 werd geopend, was vroeger een garage die dienst deed als grote autoshowroom van het bedrijf. Klanten konden daar ook fietsen testen op een overdekte testbaan van 1.500 m\u00b2.<\/p>\n

Het renovatieproject dateert van v\u00f3\u00f3r de aankondiging van D\u2019Ieteren Automotive in september 2026 van maximaal 344\u00a0<\/a>banen die op de tocht staan. De herstructurering houdt echter ook in dat de resterende activiteiten op het gebied van de levering van nieuwe auto\u2019s op het hoofdkantoor in Elsene worden be\u00ebindigd.<\/p>","protected":false},"excerpt":{"rendered":"

The renovation of the historic headquarters of the D’Ieteren Group \u2013 a site covering approximately 60,000 m\u00b2 on Rue du Mail\/Maliestraat in Ixelles \u2013 is set to begin. Andry Henry (MR), Brussels’ State Secretary for Urban Planning, has given the green light by issuing the urban planning permit. The Belgian group, which has traditionally specialized […]<\/p>\n","protected":false},"author":164,"featured_media":197738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\r\n\r\n{excerpt}\r\n\r\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77170,7,4],"tags":[],"class_list":["post-197701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium","category-mobility","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=2048%2C1082&ssl=1",2048,1082,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=300%2C158&ssl=1",300,158,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=640%2C338&ssl=1",640,338,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=640%2C338&ssl=1",640,338,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=1536%2C812&ssl=1",1536,812,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=2048%2C1082&ssl=1",2048,1082,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=560%2C296&ssl=1",560,296,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?resize=2048%2C180&ssl=1",2048,180,true]},"post_excerpt_stackable_v2":"

The renovation of the historic headquarters of the D’Ieteren Group \u2013 a site covering approximately 60,000 m\u00b2 on Rue du Mail\/Maliestraat in Ixelles \u2013 is set to begin. Andry Henry (MR), Brussels’ State Secretary for Urban Planning, has given the green light by issuing the urban planning permit. The Belgian group, which has traditionally specialized in importing and selling cars from Volkswagen Group brands, plans to house offices, stores, service facilities, and meeting and exhibition spaces in the renovated complex. Designed by the British firm AL_A, the project is also intended to make the site more accessible to the neighborhood.…<\/p>\n","category_list_v2":"Belgium<\/a>, Mobility<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Luc Joris","url":"https:\/\/newmobility.news\/nl\/author\/belga-5\/"},"comments_num_v2":"0 comments","yoast_head":"\nGreen light for D\u2019Ieteren\u2019s century-old Brussels HQ to enter a new era - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/nl\/2026\/11\/12\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green light for D\u2019Ieteren\u2019s century-old Brussels HQ to enter a new era - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"The renovation of the historic headquarters of the D’Ieteren Group \u2013 a site covering approximately 60,000 m\u00b2 on Rue du Mail\/Maliestraat in Ixelles \u2013 is set to begin. Andry Henry (MR), Brussels’ State Secretary for Urban Planning, has given the green light by issuing the urban planning permit. The Belgian group, which has traditionally specialized […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/nl\/2026\/11\/12\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-12T11:15:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2026\/11\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1-1024x541.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"541\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Luc Joris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luc Joris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/12\\\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/12\\\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\\\/\"},\"author\":{\"name\":\"Luc Joris\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9b4a04002179d83e5be74f13c664b722\"},\"headline\":\"Green light for D\u2019Ieteren\u2019s century-old Brussels HQ to enter a new era\",\"datePublished\":\"2026-11-12T11:15:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/12\\\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\\\/\"},\"wordCount\":468,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/12\\\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/DIeteren-Brussels_copyright-AL_A-1.9-MB-scaled-2048x1082-1.png?fit=2048%2C1082&ssl=1\",\"articleSection\":[\"Belgium\",\"Mobility\",\"Top Stories Today\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/12\\\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2026\\\/11\\\/12\\\/dieterens-historic-brussels-headquarters-gets-a-major-makeover\\\/\",\"name\":\"Green light for D\u2019Ieteren\u2019s century-old Brussels HQ to enter a new era - 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