BMW Motorrad breaks sales record

BMW Motorrad achieved the highest sales in its corporate history, with 202 895 motorcycles and scooters handed over to customers in 2022. This is an increase of +4,4 % compared to the previous year. By doing so, BMW Motorrad remains in first place in the global premium motorcycle and scooter segment.

“I would like to express my sincere thanks to our customers worldwide for the great trust they placed in us again in 2022,” said Dr. Markus Schramm, Head of BMW Motorrad. “The record result clearly proves that our attractive product range and our brand are very popular with customers. I look forward to our centenary year in 2023 with great joy and confidence.”

Geographical overview

Germany remains the largest single market for BMW Motorrad in 2022, with 24 129 motorcycles and scooters sold. With a record number of 21,223 vehicles handed over to customers and thus an increase of +6,7 % compared to the previous year, France, among other countries, ensured a satisfying pan-European result for BMW Motorrad.

In other regions, several countries ended 2022 with a record year. In Asia (46 332 units / +7,4 %), both China (15 404 units / +7,7 %) and India (7 282 units / +40,3 %) achieved their best results to date.

Top figures from the USA (17 690 units / +10,4 %) also drove growth in North America (20 295 units / +11 %). BMW Motorrad’s record year was also driven by the Latin American markets (25 480 units / +17,2 %). Brazil was the front-runner selling a record 13 051 vehicles, representing an increase of 17 % compared to the previous year.

Top sales models

The R 1250 GS and R 1250 GS Adventure boxer models again achieved strong sales figures in 2022. With a combined total of almost 60 000 units, the two Adventure models were the driving forces behind the successful overall result of BMW Motorrad.

The sports 4-cylinder models were also sold very successfully. The S 1000 RR, in particular, underpinned its top position in the sports segment. Over 10 000 customers opted for this racetrack bike alone in 2022. Together with the S 1000 R and the S 1000 XR, and the exclusive M 1000 RR, almost 23 500 units equipped with the 4-cylinder engine were delivered to customers worldwide.

The S 1000 RR is the sportiest bike in the BMW portfolio /BMW Motorrad

The single-cylinder G 310 R and G 310 GS models enjoyed unbroken popularity in 2022. With over 24 000 motorcycles sold worldwide, these two all-rounders are a permanent fixture in the BMW Motorrad portfolio and contributed to the overall success.

Celebrating and looking into the future

With almost 5 000 units already sold in the year of its market launch, the innovative e-scooter CE 04 sent out a clear signal. The future of urban mobility is electric.

In 2023, BMW Motorrad will celebrate its 100th anniversary. Stephan Reiff, Head of Sales and Brand, states: “Our customers and fans can look forward to some surprises in 2023 on the occasion of our 100th anniversary.”

“Great events such as the BMW Motorrad Days in summer, great new products like the M 1000 R, and some new model world premieres will make this year a very special one offering many highlights. A great setting for our goal of making 2023 another successful year for BMW Motorrad and underpinning our leading position in the premium segment.”

In an urban environment, electricity is the future. The fully electric CE 04 e-scooter had a good start in its first year of sales /BMW Motorrad

 

 

Comments

Ready to join the conversation?

You must be an active subscriber to leave a comment.

Subscribe Today

You Might Also Like

%d bloggers like this: