Jaguar Land Rover delays timing of new EV launches

Regarding the roll-out of electric vehicles, JLR is stepping on the brakes or is at least recuperating energy. The carmaker also announced launching more plug-in hybrids, saying the demand for pure EVs has cooled down.

The announcement is quite surprising as it comes when the company is seeing strong interest in the first electric Range Rover after orders opened in December.

In 2021, JLR announced its intention to launch six fully electric Land Rover models by 2026. The British car manufacturer is now revising its roadmap and only wants to launch four BEVs by 2026.

Automotive News reported this, citing Adrian Mardell. Instead, JLR intends to focus more on plug-in hybrids as part of the change of course. The company’s CEO justifies this with increased customer acceptance of plug-in hybrids.

“We are a little bit slower than we said three years ago,” Mardell is quoted by Automotive News. “We are taking our time to make sure that we put the best vehicles we have ever developed into the marketplace.”

Four Land Rover BEVs, two Jaguar ones

The four battery-electric models that will launch by 2026 include the Range Rover Electric SUV and the electric Range Rover Sport. Both are based on the MLA platform, which supports combustion engines, hybrids, and battery-electric drives.

The following two all-electric vehicles will then be smaller and based on JLR’s future 800-volt EMA (Electrified Modular Architecture) platform. This platform will replace the one used for the current Range Rover Evoque and Discovery Sporty, both due for EV upgrades.

The two postponed BEVs must be the Velar successor and the recent Defender. For the Range Rover Velar,  JLR has yet to confirm if and when it will come. An electric Defender is expected to roll out after JLR said it would be built at its Slovakian plant in October.

The company also plans to launch two all-electric Jaguar models by 2026. Its first EV will be a four-door GT with prices upwards of € 110,000 (100,000 pounds). A second electric Jaguar is in the works.


Mardell does not elaborate on the plan to offer more plug-in hybrids. However, in 2023, JLR increased sales of plug-in hybrids in Europe more than any other car manufacturer.

Dataforce said PHEV sales rose by 68% to 45,224 units last year. “The acceptance of PHEVs has been quite a surprise,” says Mardell. “We are working hard in the interim time to make more PHEVs available to the marketplace.”


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