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BMW to share its global trend research publicly
Frank Weber is convinced that “innovation is created in the spaces in between, i.e., through interaction” /press.bmwgroup.com
The BMW Group has decided to share its technological expertise with the world. BMW opts for an open-access approach and hopes to start a dialogue with potential partners. The initiative shows an approach that has never been implemented in the automotive industry before. Global trend research allows the company to draw conclusions about future technological
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