Europe’s most important motor show will finally make its comeback in 2024. That’s what the Geneva International Motor Show (GIMS) organizers have announced recently. The 100th-anniversary edition will open again between Monday, 26 February, and Sunday, 3 March 2024.
After four years of cancellations caused by the Covid-19 pandemic and problems around the organizers (financial and other), Geneva will again host the famous car show next year. This time, the announcement seems final, but the 2024 show has been announced and canceled several times recently.
The restructured organizers committee gets the support of Qatar Tourism to organize the event. In the first half of October (5-14), a sister event occurred in Doha, Qatar’s capital.
Still held at the Palexpo convention center in Geneva (near the airport), the motor show will have a different format in 2024 to help reduce costs for both the organizers and the exhibitors.
One can expect to see ready-made stands for manufacturers and exhibitors to help build confidence that another cancellation won’t happen; the venue has already been paid for.
The Geneva Motor Show comes under the theme ‘Auto Future Now’, and arbors the slogan “Where the car meets the future”. Instead of all exhibitors having their own stand, the show will feature themed sections emphasizing various parts of the automotive industry.
The ‘Innovation Pavillion’ is described as “a lab for automakers and tech companies to inspire and demonstrate their latest breakthroughs”. The ‘Design District’ focuses on “the art and craftsmanship of automotive design”.
A third section is the ‘Zero Emission Space’, which will look at “the latest in clean energy and sustainable transportation”, and last but not least, there’s the ‘Adrenaline Zone’ “dedicated to high-performance vehicles”.
Who will attend?
There’s no information yet about who will attend the show. The fact that the exhibitor space has been reduced, even though the Geneva Show was already one of the smaller ones on an international scale, proves that the organizers encountered some difficulties persuading some participants.
As usual, there will be a press day, but only one, which has been moved from Tuesday/Wednesday to Monday (26 February). On Tuesday the 27th, there will be a VIP day, and the show will be open to the public in the five remaining days.
Tickets for the general public days of the event are available starting in December, but potential exhibitors are urged to register their interest now. The organizers hope to welcome 10 000 journalists and 300 000 visitors.