E-bike manufacturer Cowboy goes also offline

Tony Verhelle

May 23, 2023

Cowboy goes also ‘offline’ and will have bike shops and retailers as new partners /Cowboy

Cowboy, the Belgian manufacturer of city e-bikes, drops its online-only strategy. By the end of the year, the company wants a retail network of at least 300 independent bike shops in 60 Belgian and foreign cities. In Belgium, contracts will be closed with "some ten retail partners". Names will fo
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