More than 40 recycled BMW i3 batteries with a combined capacity of 1 680 kWh are currently powering the world tour of the British rock band Coldplay. Replacing diesel generators, the batteries provide power for sound and video systems, lighting, and special effects during concerts.

Last week, four corresponding concerts already took place in Barcelona. In addition to the batteries, Coldplay and BMW also use photovoltaic modules, kinetic floors, and electric bicycles to get a literal fan boost during the tour.

Re-energize the entertainment industry

BMW found a new use for end-of-life electric car batteries and wants to re-energize the entertainment industry. The German carmaker has found a first partner in Coldplay.

In the new project, over 40 batteries from former i3 electric vehicles provide electricity to live performances of the British rock band and replace diesel and gasoline generators when Coldplay goes on tour.

BMW i3 batteries were the first in the worldwide automotive industry suitable for second-life use without additional processing. “This technology is an essential part of the BMW Group’s vision of sustainability and circular economy,” says the manufacturer.

Moreover, BMW not only wants to reuse recycled EV batteries but also charges them from renewable energy sources, however of a unique kind.

Use the movement

While solar installations and generators powered by Hydrotreated Vegetable Oil are straightforward enough, other ideas include a kinetic stadium floor and power bikes, meaning the fans will directly energize the batteries through movement. BMW hopes this will set new benchmarks and become “the blueprint for the entire live industry”.

This is not the first cooperation between Coldplay and BMW. The band appeared in a virtual show at the IAA in 2021, and its ‘Higher Power’ track provided the soundtrack for the BMW i4 advert, including the line ‘This joy is electric’.

“A common awareness of sustainability has led during recent years to an intensive, creative co-creation process between BMW and Coldplay,” emphasizes Jens Thiemer of BMW.

“The campaign song, ‘Higher Power’, marking the launch of our all-electric models BMW iX and BMW i4, as well as Coldplay’s performance at BMW’s virtual world of JOYTOPIA during the IAA Mobility, was the first major highlight of our successful cooperation. With the use of second-life batteries from BMW i3 vehicles, we are now helping Coldplay’s world tour become even more sustainable.”