Jaguar Land Rover is postponing the launch of its upcoming all-electric models, including the Range Rover Electric. According to The Guardian, an English newspaper, deliveries originally planned for the end of 2025 will now not commence until 2026, with Jaguar also experiencing delays.
JLR will launch its first fully electric models from its own production later than initially planned. Specifically, this concerns the most important model series in the British car manufacturer’s program for the moment: the Range Rover Electric was originally due to be handed over to the first customers from the end of this year, but deliveries have now been delayed by several months and are not due to start until 2026. Customers who have ordered the electric version of the SUV have been informed in writing.
The reason for this is that the company wants to wait and see how the market develops, and that the vehicles will be tested for longer than originally planned before the market launch. With this information, the Guardian refers to the statements of two people familiar with JLR’s production planning.
Production experience
The Range Rover Electric would be the manufacturer’s first all-electric model developed and built by the subsidiary of the Indian Tata Group. The Jaguar i-Pace, the British company’s first electric model, was manufactured by Magna Steyr in Graz, Austria.
Due to the lack of production experience, the car manufacturer wants to ensure that the first entirely in-house electric cars fulfil its quality standards.
Also Jaguar
Not only Land Rover’s electric models, but also those of its sister brand, Jaguar, are said to be affected by the delays. Last December, the iconic brand underwent a polarising rebranding in which it deliberately broke with its history.
It drew the scorn of the conservative car world with its colourful and diverse campaign. In the future, Jaguar is to be positioned higher, appeal to a young, affluent clientele, and, above all, only offer purely electric models.
Production of the first future Jaguar model series, currently still known as ‘Type 00’, is scheduled to start in August 2026. The second model is due to follow in December 2027.
Velar and Defender fully electric
Meanwhile, Land Rover is planning an electric version of the Range Rover Velar luxury SUV, which will be positioned below the larger Range Rover Electric and is scheduled to roll off the production line from April 2026. The off-road icon Defender is also to be joined by an all-electric version.
In the Guardian, a company spokesperson is quoted as follows: “By 2030, JLR will sell electric versions of all its luxury brands. Our plans and vehicle architectures are flexible, so we can adapt to different markets and client demands.”
“We are committed to the highest standards of design, capability, and quality, and we will launch our new models at the right time for our clients, our business, and individual markets,” he added.
