How gamified lobbying in the US reveals Toyota’s global ‘War on BEVs’
Star Quest is a gamified mini-game that teaches Toyota employees the company’s policy positions and nudges them to contact lawmakers using pre-approved messages /Toyota Policy Drivers tutorial
When British quality newspaper The Guardian revealed that Toyota has been encouraging employees in the US to lobby politicians to support the anti-BEV movement and climate change denial through an internal, video-game-style platform, the story initially appeared as a stunning example of corporate ac
