By introducing Firefly alongside NIO, Hedin Automotive is making a dual bet in Belgium, addressing both urban, price-sensitive EV buyers and premium customers looking for a high-tech alternative to established brands /NMN
When the doors of the Brussels Motor Show open next Friday, the spotlight in Hall 7 will fall on two names that are still unfamiliar to most Belgian car buyers: NIO and Firefly.
Their presence is more than just another brand launch at a crowded auto show. It marks Belgium’s official entry point
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