MINI’s electric turn fuels its growth from niche to core business
Belgium provides a particularly relevant lens through which to view this evolution. In a year when the national car market contracted by approximately 7%, premium brands proved comparatively resilient /MINI
MINI’s performance in 2025 offers an interesting case study for policymakers following the transition of Europe’s automotive sector. While much of the industry struggled with declining volumes, rising costs, and uncertainty around electrification, the BMW Group’s compact brand managed to grow.

