MINI’s electric turn fuels its growth from niche to core business

MINI’s performance in 2025 offers an interesting case study for policymakers following the transition of Europe’s automotive sector. While much of the industry struggled with declining volumes, rising costs, and uncertainty around electrification, the BMW Group’s compact brand managed to grow.

Read this article now for free!

Register a free account and gain access to this article and get more from New Mobility

— OR —

Subscribe now Get unlimited access to the original content of our publishing partners, be alerted on breaking news and get a daily business summary, composed by our specialist journalists, of the top stories about your sector you have to read.

You Might Also Like