BMW Alpina, now part of the BMW Group, has a new logo The new design features the same two significant elements as before, a throttle body on the left and a crankshaft on the right /BMW Alpina
Following its brand activation in early January 2026, BMW Alpina is presenting itself as an exclusive new brand under the BMW Group's custodianship.
"The brand embodies an exceptional balance of supreme ride comfort and high performance," says the press release. "The new badge design complements
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