Last week, the Mazda Motor Corporation announced its first-quarter financial and sales results, reporting global sales of 304,000 vehicles during the period 1 April to 30 June 2026, up 1% year-on-year. As the Japanese fiscal year starts on 1 April, we’re talking Q2 here for the current year.
For Q2 of this year, Mazda reported net sales of ¥1,285.7 billion (€6.95 billion) and an operating income of ¥32.8 billion (€177.3 million), representing a year-on-year improvement of ¥79 billion (€426 million). Net income was ¥29.6 billion (€160 million).
Growth in Europe and North America
In Europe, sales in the first quarter increased 12% year-on-year to 43,000 vehicles, driven by strong sales of the all-new Mazda CX-5, Mazda’s most popular model in the region, as well as the Mazda6e.
According to the manufacturer, the arrival of the all-new Mazda CX-6e later this year will further strengthen Mazda’s electrified SUV offering in Europe.
Mazda’s North America sales volume was up 5% to 154,000 units. China, Mazda’s biggest market in Asia, registered sales of 18,000 units, the same as last year. In Mazda’s home market, Japan, sales reached 33,000 units, up 3%.
The last fiscal year, ending on the 31st of March, still resulted in a decrease in worldwide sales, reporting global sales of 1,223,000 vehicles, a year-on-year decrease of 6%, primarily due to geopolitical factors and the runout of previous-generation models, including its best-selling Mazda CX-5.
Mazda’s sales performance last fiscal year resulted in net sales of ¥4,918.2 billion (€28.1 billion), a 2% year-on- year decrease, resulting in a full-year operating profit of ¥51.6 billion (€295 million) and net income of ¥35.1 billion (€201 million).
A better fiscal year
While continuously monitoring the current market movements, Mazda’s forecast for global sales and consolidated wholesale volumes is projected to reach 1,324,000 units, with growth focused primarily on Europe and North America.
Mazda estimates net sales of ¥5,550.0 billion (€31 billion), an operating income of ¥150.0 billion (€833 million), and a net income of ¥90.0 billion (€500million) for the fiscal year ending in March 2027.
The company’s outlook is positive across all regions, including Europe, where it forecasts sales of 197,000 units (+21% year-on-year).
“Mazda will continue to monitor the economic environment, trends in automotive demand in our different markets, and the future development of issues affecting the business. We aim to make steady progress in electrification and value creation for the future,” the press release concluded.
