Polestar has appointed Bart Deswert as the new head of Sales for Belgium and Luxembourg. His aim is to strengthen Polestar’s market position and further the growth of the retail network. Of course, the brand’s growing model portfolio will help him achieve this.
Deswert looks back on 30 years of professional experience inside and outside the automotive sector. He held leadership roles at Sony, Philips Lighting, and Belisol. In the automotive sector, he served as Sales Director at Goodyear and as Business Unit Director for BMW/Mini at A&M Automobiel Groep.
Now is the time
The appointment comes at the right moment for Polestar. The brand has launched its most important model offensive since its inception and is eager to expand its premium portfolio. Planned are the Polestar 5, an expanded Polestar 4 with an SUV variant, an updated Polestar 2, and an upcoming compact SUV named Polestar 7.
Lies Eeckman, Regional Director, Polestar Benelux: “With Bart, we engaged not only an experienced commercial leader, but also a true colleague and team player. His knowledge of the automotive and retail sector, his strategic vision, and human approach make him the right man for the job. We look forward to working with him.”
Bart Deswert, new Head of Sales Belux: “The transition toward electric mobility offers a unique opportunity to develop our customer approach. With our growing portfolio and a personal, customer-focused approach, we have the tools to grow further and reach new target groups. I look forward to realizing these ambitions with my team.”
Polestar is an exclusively pure electric car manufacturer based in Göteborg, Sweden, and is part of the Geely Automotive holding. The brand is present in 31 countries. In Belgium, it has eight ‘Polestar Spaces’, three in Brussels and five others in or near the bigger cities in the country.
Its lineup actually counts 5 models: Polestar 2, Polestar 3, Polestar 4 Coupé and SUV, and Polestar 5. In the pipeline are a successor to the Polestar 2, a compact Polestar 7, and the Polestar 6 roadster. The brand actually produces cars in Asia and North America. It plans to assemble the smaller Polestar 7 in Europe.
