Everybody ‘premium’? How the ‘generalists’ are losing their clients
January 10, 2023
When one follows the car market and the manufacturers’ policies, one of the ever-recurring words is ‘premium’. There’s almost no manufacturer anymore that doesn’t want to be –be it partly – premium, at the same time neglecting a (big) part of its former sales base. It’s becoming very crowdy in this premium part of the […]