BMW Group starts rollout of its new direct sales agency model in 2024

Tony Verhelle

October 19, 2023

On 1 January 2024, BMW starts rolling out its agency model for direct sales with Mini. BMW will follow in 2026 /BMW Group

2024 will see the BMW Group launch its new agency model rollout for sales. It will be introduced across Europe in several stages, starting with Mini in Italy, Poland, and Sweden on 1 January 2024. The remaining European countries will gradually follow, with the BMW brand scheduled to transition in 2
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