Ford plans to introduce five entirely new passenger car models by the end of 2029, all manufactured in Europe for the European market. These include a fully electric compact car, a small electric SUV, and three models available with various powertrain options.
Ford has provided further details about its European plans: before the end of this decade, the Cologne-based company intends to introduce five entirely new passenger cars to the continent. Among these are two fully battery-electric vehicles, which may leverage a new Renault partnership, though Ford has not yet confirmed this.
Driving dynamics a priority
Specifically, Ford is planning a new small battery-electric vehicle that combines distinctive design with the brand’s signature driving dynamics and aims to bring ‘race to road’ capabilities to the B-segment. Additionally, a fully electric compact SUV is in development, offering “rally-bred design language and drive dynamics in an urban-friendly package”.
Furthermore, Ford plans to launch three new multi-energy vehicles, available with various powertrain options, likely including internal combustion engines, hybrids, and/or battery-electric models.
The carmaker has already shared more details about one of these models: it will be a rugged compact SUV part of the Bronco family, set to be produced at Ford’s Valencia plant in Spain from 2028. Additionally, “two additional rally-bred crossover models will complete the new line-up by the end of 2029.”
Shift in strategy
Ford has reassessed its electric mobility strategy in recent months. In December, the company discontinued electric models such as the F-150 Lightning in the US and announced write-offs totaling 19.5 billion US dollars as part of its realignment.
In Europe, where the manufacturer offers four battery-electric passenger cars, including the battery-electric version of the Puma, the Mustang Mach-E, and the MEB-based electric SUVs Explorer and Capri built in Cologne, BEV sales figures have yet to meet expectations.
A shift in Ford’s European electric vehicle strategy was already signaled in December, when the company announced the aforementioned alliance with Renault. This partnership is set to yield two Ford electric vehicles based on Renault technology. However, the segments these new electric Fords will compete in, and the specific platform to be used, were not disclosed at the time.
