For all the attention around the MG 07, the more immediate Belgian story is happening behind the scenes. On 1 July, MG Motor Europe takes direct control of MG in Belgium and Luxembourg.

A press release from the UK confirms the establishment of a Belgian subsidiary and the end of the distribution arrangement under which Astara acted as the link between the SAIC-owned brand and its BeLux retail network since the 2020 relaunch.

The successor is more than a new name on an importer contract. MG Motor Belgium BV was incorporated in May by SAIC Motor Europe BV, the Amsterdam-based European arm of SAIC.

Genuine national sales organization

Its published corporate purpose indicates that the new entity is intended to be a genuine national sales organization. It covers vehicle import, distribution, leasing, rental, marketing, and sales, as well as parts, aftersales, maintenance, technical support, training, and fleet-management services.

On paper, MG Motor Belgium is based in Brussels. Its statutory seat is in Botanic Tower, on Boulevard Saint-Lazare in Saint-Josse-ten-Noode. Its public-facing BeLux address is Bedrijvenlaan 4 in Mechelen, the same site as Astara Western Europe’s Belgian headquarters.

That makes Mechelen more likely to be a transitional or shared operating location than proof that MG has already established a fully separate local office there.

No official staff number

The scale of that organization remains unclear. The new Belgian company has not yet published accounts or an official staff number. MG’s existing BeLux LinkedIn page places the organization in the 11 to 50 employee category, but that is a self-declared range rather than a confirmed headcount.

MG has not announced a separate Belgian chief executive. The incorporation deed instead names Wang Hao as the sole director and delegated administrator of MG Motor Belgium.

In MG’s public communication, he is known as William Wang and serves as Managing Director of MG UK and Europe. Wang is not a newly arrived executive assigned to the BeLux transition.

He has been a director of MG Motor UK since December 2008, shortly after SAIC’s predecessor acquired the MG business, and was already identified as its managing director by 2012.

He has therefore been part of the long and initially difficult rebuilding of MG in Britain, before overseeing its recent European expansion.

His role gives the Belgian switch added weight. “Belgium and Luxembourg are key markets in our European growth strategy, offering substantial long-term opportunities and a strong foundation for continued expansion,” Wang said.

“This transition reflects our confidence in the opportunities ahead and our commitment to driving sustainable growth across Europe.”

The quote frames the move as more than an administrative replacement of Astara. MG sees BeLux as a market in which it now wants direct control over sales, dealer relations, fleet business, and customer support.

Not a Belgian country manager yet

Wang’s legal appointment does not necessarily make him the day-to-day Belgian country manager, and MG has not yet announced one, nor named a dedicated Belgian PR lead. But it does connect the new entity directly to MG’s European management.

For retailers and owners, the immediate message is deliberately reassuring. MG and Astara say the handover will preserve continuity in dealer relations, warranty, customer support, and after-sales.

The greater change sits higher up the chain. MG will now manage product allocation, retail policy, marketing, fleet business, and commercial decisions directly, rather than through an independent distributor.

That matters because MG has already reached a scale in Belgium that goes beyond a market-entry experiment. The brand registered around 6,000 cars in 2025, representing more than 1.5 percent of the market. Establishing a direct national sales company gives MG and its SAIC parent tighter control over a market they now consider worth managing themselves.

The move does not guarantee lower prices, a larger dealer network, or a Belgian launch for every Chinese MG model. It does, however, make the brand’s commitment more tangible.