Several sources and media outlets have reported that the planned 2026 production of the Ferrari Luce (± 500 units) is already sold out two months after its May launch.
According to the Financial Times, the €550,000 model reportedly attracted particularly strong interest in China and among technology entrepreneurs in places such as Silicon Valley. Ferrari’s longer-term internal objective is reportedly about 2,500 Luces by 2030, equivalent to an output of roughly 600 per full production year.
Ferrari has not officially confirmed the figure of almost 500 cars. At its July 30 results presentation, CEO Benedetto Vigna said the company was “very pleased” with orders, that demand came from both existing Ferrari owners and new customers, and that orders were developing in line with expectations.
According to Reuters, he also described demand as geographically balanced, which is slightly more nuanced than the Financial Times’ emphasis on China. To be as accurate as possible at the moment, one can assume that Ferrari has reportedly allocated almost all of its planned 2026 Luce production, rather than having delivered or registered almost 500 cars.
China
CarNewsChina reports that Ferrari Luce demand is pushing China orders into 2027. There are indications that new customer orders have moved into 2027 production schedules while the automaker’s reported global 2026 allocation has already been filled.
On July 30, Chinese outlet Sina, citing domestic media reports, reported that China market orders for the Luce had exceeded 500 units, although Ferrari has not confirmed the figure or provided a regional sales breakdown.
Ferrari held the Luce’s Asian premiere in Shanghai on June 26 and announced a starting price of 3,988,000 yuan (€516,580) for the Chinese market, excluding optional equipment, registration costs and local fees.
Field investigations reported that authorized retailers were requesting non-refundable deposits of 400,000 to 500,000 yuan (€52,000 to €65,000), with newly placed orders reportedly quoted for delivery in the third quarter of 2027.
A red Ferrari Luce was also photographed on public roads in downtown Guangzhou. Multiple images shared by Chinese automotive Weibo blogger Sun Shaojun show the vehicle being transported through the city, in contrast to Ferrari’s official promotional materials.
As of late July, investigators also reported that Ferrari dealerships in Beijing, Shanghai, Guangzhou and Shenzhen did not have production Luce vehicles available for customer test drives. Only engineering prototype roadshow units were reportedly circulating.
Europe
Until now, Ferrari has published no country-by-country breakdown of Luce orders, not in Europe, not in the rest of the world. Neither Belgium nor Germany, Italy, France, the UK, nor Switzerland has an officially confirmed number. Ferrari’s Belgian dealer, Francorchamps Motors Brussels, has a dedicated Luce sales page, but it does not disclose its allocation or order intake.
Ferrari’s own market reporting identifies Germany, Italy, France, the UK and Switzerland separately. Germany is Ferrari’s biggest market, selling 1,481 ‘prancing horses’ in 2025, followed by Italy (899), France (598), the UK (571), and Switzerland (507).
Belgium is included in “other EMEA,” so the Belgian figure comes instead from sector federation Febiac registration data and the federal mobility agency. Last year, 191 new Ferraris were recorded in Belgium, up from 147 in 2024.
A purely proportional calculation based on Belgium’s share of worldwide Ferrari volume would suggest something like six to eight Belgian Luces in 2026, out of the 500-car global production run.
Applying the same crude proportional method would indicate approximately 54 for Germany, 33 for Italy, 22 for France, 21 for the UK and 19 for Switzerland. These should not be presented as sales numbers, only as an illustration of what a distribution matching Ferrari’s existing market footprint might look like.
Significant
The Luce is not intended as a volume EV. It is a four-door, five-seat, 772 kW Ferrari with a 122 kWh battery, approximately 530 kilometers of preliminary range and a €550,000 starting price (in Europe). Selling around 500 production slots is therefore commercially meaningful, even though it represents only around 3.5% of Ferrari’s annual global volume.
There’s already a conclusion to be made from all this: Ferrari appears able to find several hundred wealthy customers for an exceptionally expensive and stylistically controversial electric Ferrari.
In June, there was also a Bloomberg report alleging that some dealers encouraged established clients to buy a Luce to protect their access to future limited-edition Ferraris.
For sure, Ferrari uses lists of selected clients, ‘with a heart for Ferrari’, that have priority to buy special limited-edition Ferraris to avoid speculation.
But where the Luce is concerned, Ferrari firmly denied making one purchase conditional on the other. Its then-commercial chief Enrico Galliera said selling cars to reluctant customers would damage both the Luce’s reputation and its residual values.
