Three weeks after Geely announced its €20,000 E2 for Belgium and the Netherlands, the compact EV is moving from announcement to reality.
The first cars have reached Belgian showrooms, while Dutch dealers are opening their doors for orders and test drives. And Geely is not relying on a handful of experimental outlets: the brand already counts 24 sales locations across the two countries.
In Belgium, the first E2 display cars have appeared at Maurin Belgium in Bruges, Ostend and Roeselare ahead of the official market launch. Maurin Belgium is much more than a Geely retailer. Its current Belgian portfolio includes Ford, Kia, Maxus, Mercedes-Benz, Nissan, smart, Suzuki, Toyota, and Geely.
24 outlets to start
Geely’s Belgian network currently totals 12 outlets, spread among established groups including Maurin Belgium, Sterckx-De Smet, MS Motor, Novabil and Car Avenue.
The Netherlands also has 12 Geely sales points. The network has doubled since the brand’s introduction earlier this year, with Sutherland, Nieuwenhuijse and Haarhuis joined by Broekhuis, Mobility Center, Ton van Kuijk, Bochane and Motorhuis. Geely aims to increase that to 15 Dutch locations before the end of 2026.
That matters. For a new Chinese brand trying to convince European private buyers, price and specifications are only part of the equation.
Customers also want to know where they can see the car, get it serviced and return if something goes wrong. By partnering with established regional dealer groups rather than relying on online-only sales, Geely is trying to remove one of the biggest barriers facing newcomers.
Five-star safety
The timing is helped by another piece of news. The E2 has just achieved a five-star Euro NCAP rating under the organisation’s new 2026 test protocol.
Euro NCAP said the hatchback performed well across all four stages of its assessment, although it also noted weaker areas, including protection of the driver’s legs in the frontal offset test and only modest performance for some driver-assistance functions.
The five-star score is nevertheless significant for a car positioned at the bottom end of the EV market. It gives Geely an answer to buyers who may still associate a low Chinese price with compromises in safety.
In Belgium, the E2 starts at €19,490, including a temporary €2,000 early-bird discount; the regular starting price is €21,490. In the Netherlands, the introductory price is €20,990, which is also €2,000 below list price. That puts it directly into the increasingly crowded sub-€25,000 EV battlefield.
Yet the E2 is larger and more practical than many city-EV rivals. At 4.13 meters long, it offers five seats, a 375-liter boot and a 70-liter frunk.
The entry-level Pro combines a 35 kWh LFP battery with 252 km WLTP range, while Max and Ultra versions use a 47 kWh battery for up to 345 km. DC charging peaks at 60 kW or 80 kW respectively, with Geely quoting 19 minutes from 30 to 80%.
From Chinese bestseller to European test
The E2 is already a major success at home, where it is sold as the Xingyuan. Geely says more than 800,000 units have been sold worldwide in less than two years.
But Europe is a very different test. Here, the Geely badge itself still has little recognition, even if the wider group behind it owns or controls familiar names such as Volvo, Polestar, Zeekr and Lynk & Co.
That makes the Benelux rollout more than just another model launch. Geely is testing whether aggressive pricing, credible safety credentials and a conventional dealer network can persuade private buyers to take a chance on a still-unfamiliar Chinese badge.
The first answer should come quickly. In the Netherlands, official E2 introduction events and test drives are scheduled for September 11 and 12, while Belgian cars are already appearing in showrooms.
If the E2 can convert its paper advantages into showroom traffic, Europe’s €20,000 EV battle may be about to get considerably more crowded.
