Xpeng Motors has pulled the covers off the latest iteration of its flagship electric saloon, previewing a sleeker, sportier successor to the original P7. Internally codenamed E29 and now officially named the “P7 Ultra,” the car maker revealed its core specs ahead of an expected market debut in Q3 2025. Pricing is projected to start at around 300,000 yuan (€38,500).
The Chinese EV firm’s chairman, He Xiaopeng, described the new model as “a car from the future” and a sign of the brand’s ambitions to redefine its design and tech credentials. The P7 Ultra is positioned not as a refresh, but a full generational leap — an attempt to reboot the company’s flagship with more global appeal and stronger performance credentials.
Design evolution
In its latest iteration, the Xpeng P7 Ultra makes a decisive break from the conventional saloon aesthetic, opting instead for a striking, fastback-inflected silhouette. The bodywork blends sharply defined surfaces with muscular fenders and fluid, aerodynamic lines. Up front, ultra-slim LED light strips frame a minimalist fascia, while the headlights remain discreetly hidden — a nod, perhaps, to the car’s stealthy ambitions.
Further design drama is delivered via scissor doors — a feature more commonly associated with supercars than executive EVs — and a suite of aerodynamic embellishments including a retractable rear spoiler, flush-fitting door handles, and frameless side mirrors. Optional carbon fibre trim rounds off the package for those who like their futurism with a dash of motorsport flair.
The transformation owes much to French designer Rafik Ferrag, whose previous work includes stints at Citroën and Honda. Having also styled the original P7, Ferrag returned to lead the Ultra’s redesign. On social media, he described the result as “a work of art, shaped with emotion and purpose” — a conscious departure, he said, from the “outdated norms” of the saloon segment.
With dimensions measuring 5,017 mm in length and 1,970 mm in width, the P7 Ultra is fractionally more compact than a BMW 5 Series, though its 3,008 mm wheelbase outstretches the German saloon by 13 mm, promising improved interior space.
Powertrains and performance
Under the skin, the P7 Ultra is offered in several guises. The entry-level, rear-wheel-drive model employs a 270 kW (363 bhp) motor paired with a lithium iron phosphate battery from EVE Energy, allowing a top speed of 230 km/h. A long-range variant retains the same motor but switches to a ternary NMC battery for added endurance.
At the top of the range sits the dual-motor, all-wheel-drive model, which introduces a 167 kW (223 bhp) asynchronous motor on the front axle. Combined output climbs to 437 kW (586 bhp), with power supplied by a ternary battery. Brembo brakes and a kerb weight of up to 2,220 kg complete the high-performance credentials, though the top speed remains capped at 230 km/h.
Aerodynamic overhaul
While recent Xpeng models such as the Mona M03 and P7+ have angled themselves towards the family-car market, the Ultra sets its sights on a more style-conscious, tech-savvy clientele. The company has filed to trademark the “P7 Ultra” name — part of a broader trend among Chinese EV makers to badge their most ambitious offerings with the “Ultra” moniker, a shorthand for bleeding-edge performance and flagship tech.
Next-gen tech under the skin
The P7 Ultra is expected to debut the use of the Turing AI chip. This enables a vision-only autonomous driving system, allowing Xpeng to move away from lidar and focus on cost-effective, software-centric solutions.
Leaked interior images reveal a minimalist, tech-focused layout featuring a large touchscreen, a three-spoke steering wheel, and potentially a purple leather interior. The vehicle is set to run Xpeng’s latest Xmart OS 2.0, integrating natural language controls and an optional AR head-up display.
Chinese sales start in August. A European rollout is on the cards, although Xpeng’s track record in the region remains mixed. While the P7 has been on sale in Belgium since 2023 at €49,990, the P7+ was notably left off local order books. Whether the Ultra can shift that dynamic remains to be seen.
