Is Chinese Avatr following Hongqi into Europe’s luxury trap?
October 15, 2026
At the Paris Motor Show, Avatr confirmed rumors that it will enter Europe next year, starting in select markets. Within three years, the brand promises six models in the higher end of the market. But it risks becoming a leap of faith, reminiscent of Hongqi’s failed plans. Launching first in Norway and Spain, Avatr will […]