Honda withdraws pioneering e from EU market

Piet Andries

November 30, 2023

A little more than three years after its debut, Honda pulls the plug on its all-electric e /Honda

Orders for the Honda e have stalled in Europe. Due to slow sales and a strong customer preference for all-electric SUVs, the Japanese carmaker is readdressing its strategy for battery-powered mobility. In the lower categories, it is prioritizing zero-emission scooters and motorbikes. In 2020, Honda
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