Ailing Brussels bicycle manufacturer Cowboy saved by Rebirth
The Belgian bicycle manufacturer Cowboy is being rescued from its financial woes and largely taken over by the French company Rebirth /Cowboy
Good news for owners of trendy Cowboy bicycles: the brand and the bicycles will continue to exist. French bicycle group Rebirth is set to acquire 80% of the Brussels-based bicycle company and will invest 15 million euros to get the manufacturer of connected e-bikes back on track.
Cowboy, which lo
