Mercedes-Benz is shifting to a strategy of offering ‘premium products in all segments’, with a recognizable design signature and no distinction between purely electric and electrified /Mercedes-Benz
According to several sources, primarily German, Mercedes is quietly shifting its model strategy. According to the German newspaper Handelsblatt, the 'L-word' (L for Luxury) has now become taboo, and the Stuttgart-based manufacturer is now reshifting its focus to 'premium in all segments'.
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