Dutch keep their Toyota for 5 years, premium drivers only half as long
Toyota owners keep their cars for an average of 1,860 days, over five years, before trading them in. Drivers of the middle group, ‘only’ 3.7 years /ikwilvanmijnautoaf.nl
A Dutch study has revealed interesting differences in brand loyalty between Asian and European, mainly premium, brands. The study was conducted by ikwilvanmijnautoaf.nl – translated as 'I want to get rid of my car' – a Dutch website that helps people sell their car quickly and hassle-free.
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