BMW has unveiled the new logo of BMW Alpina, which is now part of the main group and will offer bespoke vehicles to high-end customers /BMW Group
Alpina was formerly a separate manufacturer that upgraded existing BMW models, but BMW acquired the brand and will now be called 'BMW Alpina'. The rights were officially transferred on 1 January 2026, and with that, a new logo. But for now, BMW is keeping things as they are... mostly.
Alpina was
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