Eddy Haesendonck, former BMW Belgium boss and now CEO of Hedin Automotive Benelux is introducing NIO – the so-called ‘Chinese BMW and its ‘MINI-variant’ – Firefly in Belgium, but with solid ‘Chinese Walls’ between his brands /NMN
At the Brussels Motor Show, the Belgian introduction of NIO and Firefly was more than just another Chinese brand launch. It was a case study in how Europe’s largest dealer groups are rethinking retail, aftersales, and competition in the electric era.
In an interview with newmobility.news, Eddy
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