Premium under pressure but BMW Motorrad maintains its lead
The BMW R 1300 GS Adventure introduced a year earlier also made a considerable contribution to sales /BMW Motorrad
BMW Motorrad has reaffirmed its position at the pinnacle of the premium motorcycle segment. With 202,563 motorcycles delivered worldwide in 2025, the Bavarian manufacturer surpassed the 200,000-unit mark for the fourth consecutive year.
This underlines the strength of its brand and product strate

