Lynk & Co is pushing its electric ambitions into a new, more extreme territory. The new 10+, a high-performance sedan revealed in China this week, transforms the already striking Z10 into a near-supercar rival, delivering around 900 hp and a claimed 0-100 km/h sprint time of under 3 seconds.

It is a halo car in every sense, designed as much to signal technological prowess as to generate volume.

The 10+ sits at the top of a now increasingly complex sedan lineup. At its core is the Z10, the brand’s first fully electric executive sedan, which marked Lynk & Co’s long-awaited move into full-electric territory, as previously reported.

High-performance segment

Where the Z10 signaled the brand’s entry into the battery-electric era, the 10+ now pushes that ambition into the high-performance segment, with a dual-motor setup delivering around 900 hp, a top speed of 240 km/h, and a sub-three-second sprint to 100 km/h.

Alongside it, the Z10 itself offers up to roughly 800 km of range (CLTC) and power outputs approaching 800 hp in its top specification. Completing the lineup is the 10 EM-P, a plug-in hybrid variant aimed at markets where full electrification remains constrained.

With an electric-only range of around 150-200 km and a total driving range well beyond 1,000 km, that version is arguably the most relevant for Europe.

Credible performance EV brand?

The new 10+ takes a different path. It amplifies the Z10’s technical foundation with a dual-motor setup, aggressive aerodynamics, and an ultra-fast charging architecture, placing it firmly in competition with cars such as the Tesla Model S Plaid, Porsche Taycan Turbo S, and Audi RS e-tron GT. It is less about practicality and more about positioning Lynk & Co as a credible performance EV brand.

That ambition is notable within the broader Geely ecosystem, where Zeekr has increasingly been positioned as the group’s flagship premium EV marque. Against that backdrop, Lynk & Co appears to be carving out a more complex role for itself, moving beyond its original mobility-focused identity toward a more conventional – yet still not fully defined – premium positioning.

Mobility disruptor with Alain Visser

That shift is significant because it comes at a time when Lynk & Co itself is undergoing a broader transformation in Europe. The brand was originally launched as a mobility disruptor, with Belgian executive Alain Visser as its charismatic frontman.

His vision was radical: a car as a service, not a product. Customers could subscribe monthly, share their vehicle with others, and avoid the burdens of ownership altogether. The concept resonated strongly, with a large majority of European customers opting for subscriptions in the early years.

But the model proved difficult to scale. By late 2025, the company confirmed it would phase out subscriptions altogether, marking not just the end of a product, but of a philosophy. A shift that effectively saw Lynk & Co abandon the very concept on which it was built as a core business model.

Importantly, however, the idea of sharing itself is not disappearing. Lynk & Co’s in-app car-sharing functionality will remain available, allowing owners to rent out their vehicles. What changes is its role: from a central business model to an optional feature within a more conventional ownership-based approach.

What once defined the brand as a mobility pioneer is now being repositioned as Lynk & Co shifts toward a more traditional retail strategy to achieve scale and profitability in Europe.

‘Building Airbnb within Hilton’

Visser, who ‘stepped down’ in 2023, ‘to pursue other opportunities’, had built the brand around the idea of shared mobility and reduced ownership – a concept Lynk & Co itself once framed as leaving ownership behind.

While Visser himself has largely stayed out of the spotlight since his departure, he has not stepped away from the mobility debate. In a recent LinkedIn post, the Belgian executive reflected on his experience, saying that “reshaping mobility from within the car industry is like building Airbnb inside Hilton,” adding that he is now “working on building something new from the outside.”

That stance contrasts sharply with Lynk & Co’s return to more traditional sales models. The remark underlines how far Lynk & Co has moved from its original vision. While its former architect continues to question ownership itself, the brand is now embracing a more conventional path.

Today, under new leadership, the company is repositioning itself as a more conventional premium manufacturer, expanding its dealer network and focusing on direct sales and leasing.

Will the 10+ ever make it to Europe?

Europe remains a key but challenging market, where the brand is present in countries including Belgium, the Netherlands, and Germany, yet is still searching for scale and profitability.

Against that backdrop, the 10+ raises an important question: will such a high-performance flagship ever make it to Europe? In the short term, that seems unlikely.

The more realistic candidate for European introduction is the 10 EM-P hybrid, which better aligns with current infrastructure, pricing expectations, and regulatory pressures. The Z10 could follow later as a fully electric offering, depending on how Lynk & Co navigates tariffs and market positioning.

For Belgium, where the brand has strong historic ties – not least through its early adoption of the subscription model – the shift is particularly symbolic. Lynk & Co is no longer the outsider challenging ownership norms, but a carmaker increasingly playing by traditional rules.