Swedish start-up Nuxon Mobility is turning heads with the Noll Go, a spokeless, hubless e-bike with tires you can never puncture. It sounds like a prop from a Star Wars movie. Except it actually rides.
Some concepts take your breath away. Others do that right up until you realize they’ll never leave the show floor. The Noll Go from Stockholm is determined to belong to the first category.
At Eurobike 2025 in Frankfurt, Nuxon Mobility unveiled an e-bike that promises “zero hubs, zero spokes, zero maintenance, zero headaches, zero emissions.” For Noll Go, zero is apparently everything but nothing. And, yes, you have seen this before.
It rides!
The most striking thing about the Noll Go is, of course, the wheels. Or rather: what they’re missing. The hub and spokes are replaced by tires that rotate via a bearing system along the rim edge, with the drive motors integrated directly into the rim.
The effect is genuinely surreal: two freely floating rings asserting their rotating independence from the rest of the bike. The tires are 700C airless, meaning they’re puncture-proof.
A first Instagram video shows the Noll Go actually moving under its own power, defying the skepticism it initially faced. The wheels rotate smoothly, with no visible wobble.
One observation: the rider is pedaling at a fairly high cadence for the modest speed, suggesting the motor assistance on the prototype isn’t fully dialed in yet. But at least he doesn’t seem to be overstretching his muscles, which matters with this sort of design.
More than a design statement
The Noll Go’s spec sheet reveals that the drivetrain is a dual setup: a 250-W motor in both the front and rear wheel, managed by a traction control system. Three assistance modes – Eco, Standard, and Performance – bring the bike to a maximum speed of 25 km/h, with options for moped class 1 or 2 homologation, where allowed.
The 330-Wh lithium-ion battery is removable and charges to full in three hours via USB-C. A second USB-C port in the steering stem can charge your phone while you ride. And going downhill? Regenerative braking via hydraulic rims returns energy to the battery, helping your brake pads last longer. The battery is GPS, 4G, and WiFi trackable, with a free mobile subscription bundled in for the first two years.
The void left by removing hubs and spokes hasn’t gone to waste either: integrated storage bags sit inside both wheels. A heated saddle, a waterproof touchscreen, turn indicators built into the rims, and up to 600 lumens of front lighting complete the package. The stainless steel frame weighs 22 kg.
Lesson learned from Reevo?
The spokeless e-bike isn’t a completely fresh idea. American rival Reevo came first, roughly four years ago, but its effort was slashed in subsequent reviews: too loud, too heavy, and too unreliable.
The Canadian website MTB wrote: “This might just be the worst bike ever made.” The problem is that the hubless wheel produces a lot of resistance, working against the biker rather than for them.
Noll Go lives in that shadow, whether it likes it or not, and whether it has learned from Reevo’s mistakes, and offers a more seamless experience, is a question only kilometers of real-world riding can answer. The Noll Go Signature Edition is priced at €6,995.
