Ferrari has unveiled its first battery-electric vehicle, the Luce, revealing a potentially polarizing four-door fastback that departs sharply from the supercar maker’s tradition and heritage.

The Luce, styled by former Apple design chief Jony Ive’s LoveFrom collective, abandons Ferrari’s signature looks for a simple, futuristic shape with floating aerodynamic elements and hidden taillights.

‘Deliberate decision’

The €550,000 (!) Luce produces 1,050 hp from four electric motors (one for each wheel) and has a 530-km range. Deliveries begin in the fourth quarter. The Luce is built at Ferrari’s new e-building factory in Maranello, Italy. Ferrari builds the Luce’s electric motors, inverter, and power control unit in-house. The car’s pouch battery cells were co-designed by SK On, which also produces them.

Ferrari forged ahead with the development of the Luce, even as competitors such as Lamborghini backed away from or delayed full-electric models amid deep uncertainty about their market viability.

“We took the deliberate decision to lead what comes next,” Ferrari Executive Chairman John Elkann said at the Luce’s May 25 unveiling in Rome. The date and place of the Luce’s unveiling were chosen deliberately. Ferrari’s first race victory was on May 25, 1947, with the 125S (a 1.5-liter, V-12 powered barchetta) on the Caracalla road course in the outskirts of Rome.

Elkann continued: “With Ferrari Luce, we are once again redefining the limits of what is possible. Today, we are not simply unveiling a new car; we are inaugurating a chapter that turns our vision into reality, strengthening Ferrari’s tradition of anticipating and shaping the future. Such a leap forward in product innovation could only have been achieved through process innovation; this is why we chose to embark on new collaborations, such as the one with LoveFrom for the design. And, as always, our research and engineering excellence have been placed at the service of driving emotions, without compromise. Rome, the symbolic location of our first victory, becomes the starting point for a Ferrari that lights up the future and opens new horizons”.

Design unicorn

The exterior and interior shape of the Luce, the Italian word for light, comes from LoveFrom, the design collective founded by Ive (the mind behind the iPhone) and the acclaimed designer Marc Newson.

Ive and Newson were given creative freedom to shape Ferrari’s first EV. They designed the exterior and interior simultaneously to ensure absolute consistency and “singularity,” meaning the car’s exterior reflects its highly tactile, minimalist, and futuristic interior.

The Luce’s exterior is distinguished by a dark glass greenhouse that extends toward the front and the rear of the car. The aluminum body overlays the greenhouse at the front and rear, with spoilers integrated as floating elements. At the front, airflow passes between the windshield extension and the floating spoiler. In the rear, airflow flows from the end of the backlight to the area below the rear integrated spoiler.

The only design element typical of a Ferrari is the pair of circular rear lights, which are visible only when the car is operating. When the car is stopped, they disappear because they are OLED elements behind a minimalist black rear glass panel.

Rear-hinged doors and 5 seats

The Luce’s rear doors are hinged at the back, but a fixed central pillar permits them to open independently from the front ones.

In Ferrari’s other four-door model, the Purosangue SUV, the central pillar is integrated into the rear doors, which can be opened or closed only when the front doors are open (like in BMW’s first i3).

One secret that Ferrari kept until the Luce’s unveiling is that it is its first five-seater. The automaker’s four-seat models have internal combustion engines with a transaxle design, meaning the gearbox is mounted centrally below the rear seat, using up space for a third passenger.

“The beauty of the electric powertrain is that without the gearbox in the rear, we were able to add a fifth passenger,” Ferrari Chief Marketing and Product Officer Enrico Galliera commented.

Tech specs

Ferrari has already released many of the Luce’s key technical specifications. Among them are a maximum power output of  772 kW/1,050 hp and a maximum torque of 990 Nm. The battery pack consists of 210 cells (14 modules), has a capacity of 122 kWh, and weighs 630 kg. That gives a range of 530 km, says Ferrari, but it has to be confirmed WLTP-wise. The whole works on an 800 V system, and the battery pack can be fast-charged up to 350 kW/hour.

The Luce accelerates to 100kph in just 2.5 seconds and reaches a top speed of 310 kph. 200 kph is reached after 6.8 seconds. The car has four electromotors, one for each wheel. At the front, the two motors produce 210 kW and 280 Nm (3,400 Nm at the wheels); at the rear, it’s 620 kW with 710 Nm of torque (7,750 Nm at the wheels).

The Luce weighs 2,260 kg, measures 5,028 mm in length, 1,999 mm in width, and 1,544 mm in height. The wheelbase is 2,961 mm, and the front and rear track widths are 1,696 mm and 1,680 mm. 47% of the weight is on the front axle, 53% on the rear. The wheels are 23 inches in front and 24 inches at the rear, with 265/35 rubber in front and 315/30 in the rear.

‘Most comfortable Ferrari ever’

Chief Product Development Director Gianmaria Fulgenzi said, “The Luce is the most comfortable Ferrari ever,” because of what he called “active corners,” meaning each wheel is fully independent in terms of power delivery, steering, and damping. “Four independent electric motors enable ideal torque vectoring and active control to minimize oversteer and understeer,” Fulgenzi added.

Ferrari, which will begin delivering the Luce in the fourth quarter of 2026, expects the EV’s average price to rise to about €700,000, as its customers typically add about €150,000 in options and personalization features. The company did not disclose an expected volume for the Luce. With a price tag like this, it’s even hard for Ferrari to gauge what their first EV will do in the market. Many competitors have already tucked tail.

We give the final word to Benedetto Vigna, CEO of Ferrari: “We are convinced that a company demonstrates its leadership when it has the courage to dare and to take on the challenge of new technologies. Ferrari Luce was born precisely from this challenge, offering our unprecedented vision of electrification. Never before have we offered our clients such freedom of choice. In line with our belief in technological neutrality, we are the first in the world to combine fully electric, hybrid, and combustion engine architectures for sports cars.”

“We have not limited ourselves to innovation in powertrains; with Luce, we have launched a whole new segment in our range. This model is the result of more than 60 of our new patents and lies at the heart of an ecosystem of collaborations with outstanding technology partners. We have created a car that combines unique driving emotions with extraordinary performance, driving pleasure, and comfort for the Ferraristi of today and tomorrow,” he added.