Geely Auto Benelux is adding two new Belgian dealerships to its network. The expansion coincides with the arrival of the E2, a sub-€20,000 electric hatchback poised to give Western brands a run for their money in Europe.
Nivelles and Genk
In the six months after the Chinese brand – part of the holding with the same name that also owns Volvo, Polestar and Zeekr among others – entered the Belgian market, its local network spans 16 locations.
The latest additions are a fourth Car Avenue outlet in Nivelles, Walloon Brabant, and a new partnership with Di Nitto Autogroep covering Limburg. The latter will open a permanent sales point in Dilsen-Stokkem and a pop-up store in Genk’s shopping center, with a dedicated aftersales facility and showroom to follow.
5 countries in 48 hours
In its official press release, Geely states that its network now spans from Arlon to Ostend and from Brussels to Mons. That is a rapid build-out for a brand that launched in Belgium only in March 2026. The speed of its operations remains impressive. At the time, it rolled out across five countries in 48 hours.
This dealer expansion is the next stage of a much bigger plan. Geely is targeting around 35 retail and service locations across the Benelux by the end of 2026.
It has also established a European spare parts hub in Amsterdam to cope with the supply ghost that has been haunting many fellow brands that ventured into Europe. That center plays an important role, as the brand offers an eight-year or 200,000 km warranty across its range.
Made in Belgium?
For the Belgian market, there’s a specific industrial dimension involved. Geely is rumored to be one of the brands that could help fill the Volvo factory’s pipeline in Ghent.
Last week, the Swedish brand announced that the site would officially become a contract manufacturing site, building for third parties. From a “waiting list of candidates”, a choice had already been made, but not made official.
Geely’s headline model currently is the E2. It lists at €19,490 in Belgium, making it one of the cheapest electric cars on the market. It will be interesting to see whether the compact hatchback, sold in China as the Xingyuan, can repeat its success at home, where it was the best-selling EV in 2025 with 465,775 registrations.
That accessible price point comes from two lithium-iron phosphate batteries, capable of ranges of 252 (35 kWh) or 345 kilometers (47 kWh). Fast-charging from 30 to 80% is promised in under 20 minutes.
Three models
Next to the E2, the brand’s Belgian line-up includes the E5 SUV with up to 475 km of WLTP range and the Starray EM-i plug-in hybrid, which offers 136 km of electric-only driving.
That product mix is deliberate. The E2 targets private buyers at the bottom end of the EV market, while the other two compete in the higher-volume compact and mid-size segments where company-car taxation and TCO calculations matter most.
