Ferrari’s controversial first fully electric car continues to defy its critics. After reports that its initial 2026 production was already sold out and a unique example fetched an astonishing $40 million at auction, Ferrari has officially confirmed that its entire worldwide Luce allocation for 2027 is sold out. But how many cars does that represent, and who is buying them?
CEO Benedetto Vigna confirmed the sell-out during Ferrari’s third-quarter earnings presentation on Tuesday, November 3. Customers ordering a Luce now face an approximately year-long wait, while the first deliveries are scheduled before the end of 2026.
The announcement marks a significant step beyond the rumors reported by NewMobility.news in August. At the time, Ferrari had merely expressed satisfaction with demand. Now, the company itself confirms that its planned production is fully allocated for another year.
From 500 cars to 2027 sell-out
As NMN reported on August 3 in “Ferrari Luce more popular than expected?”, the Financial Times suggested that orders already covered Ferrari’s initial 2026 production target of just under 500 cars.
The reported longer-term ambition is approximately 2,500 Luces by 2030, equivalent to around 600 per full production year. Ferrari has never officially confirmed these numbers.
Vigna again declined to disclose the 2027 production volume, leaving the actual number of reservations unknown. Selling out a deliberately limited production run is not quite the same as achieving mass-market success.
But for an electric Ferrari priced from around €550,000 in Belgium, including VAT and before personalization, it is nevertheless commercially significant. Ferrari’s broader order book now stretches into 2028, reflecting strong demand for its exclusive combustion-engined and hybrid models.
Traditional collectors or new EV enthusiasts?
Who are these buyers? Ferrari says the Luce attracts both existing customers and newcomers to the brand, from different countries and age groups.
However, when analysts asked for a breakdown, Vigna refused to disclose the proportions. Earlier reports had highlighted particularly strong interest in China and among wealthy technology entrepreneurs in Silicon Valley.
The Luce’s unconventional design, developed with former Apple design chief Jony Ive’s LoveFrom studio, may appeal to a different clientele from traditional Ferrari enthusiasts.
Vigna also suggested that seeing the car physically, rather than only in photographs, makes a difference. Ferrari has organized more than 50 private presentations worldwide, while customer test drives will only begin in early 2027.
A $40 million precedent
Collectors have another reason to be interested: Ferrari’s first production EV represents a historic turning point for the Italian brand.
In August, NMN reported that the very first Luce, chassis 000, had fetched an extraordinary $40 million at an RM Sotheby’s charity auction during Monterey Car Week.
The unique, tailor-made car smashed the previous record of $26 million for a new Ferrari Daytona SP3. The proceeds went to the Ferrari Foundation’s educational projects.
That exceptional charity result cannot be taken as an indication of the future resale value of ordinary Luces, however. Nor is there evidence that speculative buyers make up a significant share of current orders.
Ferrari has already faced controversy over reports that dealers encouraged loyal customers to purchase a Luce to retain privileged access to future limited-edition Ferraris.
The manufacturer firmly denied those allegations in June. Its then-commercial chief Enrico Galliera warned that pushing unwanted cars onto collectors could lead to rapid resales and undermine residual values, an especially sensitive issue for luxury EVs.
How many in Belgium?
Ferrari has not published any country-by-country Luce figures. Consequently, the number allocated to Belgium, the Netherlands, and Luxembourg remains unknown.
NMN previously calculated that Belgium’s share of worldwide Ferrari registrations might translate into six to eight Luces from an initial global batch of 500. However, that was purely illustrative, not a confirmed Belgian allocation.
Ferrari bucks the luxury EV retreat
The Luce’s apparent success contrasts sharply with several luxury competitors’ retreat from electrification. Lamborghini canceled its all-electric Lanzador in February, citing virtually nonexistent demand among its traditional customers.
Aston Martin has postponed its first EV until at least 2033, while Rolls-Royce has abandoned its ambition to become exclusively electric by 2030.
Bentley has similarly dropped its 2030 all-electric target, although it has now unveiled its first EV, the Torcal. Porsche is also extending the life of combustion engines and plug-in hybrids while delaying parts of its electric strategy.
Ferrari appears to be bucking that trend, but with one important caveat: selling a few hundred highly exclusive electric cars is quite different from replacing an entire luxury brand’s combustion-engine portfolio. Whether the Luce’s initial popularity translates into sustained demand remains to be seen.
