BYD redraws global brand map as Europe moves centre stage
July 15, 2026
BYD is simplifying its overseas brand structure as international markets become a central source of growth rather than an export sideline. The Chinese group will combine its Dynasty and Ocean ranges under the BYD name abroad, merge Denza’s and Fang Cheng Bao’s overseas operations, and keep ultra-luxury brand Yangwang independent. The reshuffle creates a clearer […]