Ferrari sees the light, calling its first-born EV Luce
February 10, 2026
Ferrari’s decision to call its first fully electric production car Luce is more than a naming exercise. It is a statement of intent. Luce, Italian for ‘light’, deliberately evokes clarity, precision, and optimism rather than brute force or technological spectacle. For a brand whose mythology has long been built around sound, combustion, and mechanical drama, […]