Seat brand is a dead end to be replaced by all-electric Cupra

Piet Andries

September 7, 2023

The current line-up continues its lifecycle and then Seat stops as a mainstream carmaker /Seat

“The future of Seat is Cupra.” Those were the words of VW Brand CEO Thomas Schäfer at the IAA in Munich. The German manager made a story official that had been circulating for a while. The struggling Seat brand will be eclipsed by an all-electric Cupra around 2030. But that doesn’t rule out a
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