According to data from the federal public service Mobility and Transport and those of the sector federation Febiac, 26,120 new cars were registered in August in Belgium and Luxembourg, representing a 10.9% decrease from the same month last year.

Looking at the first eight months of 2025, 292,349 new cars were registered, representing a 10% decrease compared to the same period last year. With a market share of 42.3%, petrol cars remain the preferred choice for many car buyers, followed by full electric cars (32.9% market share) and hybrids (20.5%). Only 3.4% are still going for diesel.

The number of individual buyers continues to grow (+5.3%), while the professional market decreases significantly again (-19%). It means that the professional market now represents only 55.6% for the first eight months, compared to 61.7% for the same period last year.

Other vehicles

Light commercial vehicles did very well in August (+30.8%), resulting in a 12.9% increase for the first eight months. Trucks under 16 tons also performed well in August (+6.6%), resulting in a cumulative regression of 4.5%. Heavier trucks also saw a slight increase in August (+3.4%), but cumulatively, there’s still an 8.9% decrease.

In August, there were 5.7% fewer registrations of motorized two-wheelers. For the first eight months, this results in a 4% decrease, with a total of 19,636 registrations.

By make

Among the top ten car brands, almost all makes reported negative sales figures, with the exceptions of Dacia and Skoda. Despite a 26.5% sales decrease in August, BMW remains the number one brand, with an 11.4% market share (2.4 points less). Volkswagen couldn’t profit from the leader’s lower sales because its own sales also slumped by 20.8%, resulting in a 9% market share.

Mercedes and Audi are third and fourth, but their sales also diminish by 10.2% and 3.4%, respectively. Renault is in the top five, despite an 11.8% sales decrease, and feels the pressure from its daughter, Dacia (+13.3% in sales), on its neck.

Skoda (seventh), also increased its sales by 5.7%, while Peugeot (eighth place) saw a sales decrease of no less than 30.5%. Toyota occupies ninth place, but saw its sales also decrease by 22.6%. Kia, finally, closes the top ten, despite a 9.7% sales decrease, and sells only six cars fewer than the number nine, Toyota.

For more remarkable evolutions, we have to look further down. The worst on the negative side were Volvo (12th, -46.6% in sales), Tesla (17th, -61.1% in sales, market share from 4.3% down to 1.9%), Mazda (26th, -60.9% in sales), Jeep (31st, -52.5%), and Smart (41st, -70.8%), selling only 14 cars in August.

On the positive side, a few European companies are performing well, including Opel (14th, +25.4%), Citroën (15th, +35.8%), Fiat (22nd, +21.8%), and Cupra (27th, +45.7%).  However, the bulk of the good figures goes to Asian manufacturers, especially those from China.

BYD, in 18th place, saw its sales grow by 90.6%, selling 39 cars fewer than Tesla. The company is also the first Chinese one, having surpassed Polestar (23rd, +27.6%) and MG (25th, +603% in sales, but this is mainly due to the fact that last August, it sold almost nothing). XPeng (33rd, +200%), Jaecoo (34th), Omoda (37th), and Leapmotor (38th) are also climbing up the ladder.

Other Asian companies performing well in August include Hyundai (13th, +83.1%), Nissan (20th, +36.8%), Suzuki (21st, +63.1%), Lexus (30th, +38.2%), and KG Mobility (35th, +188.2 %).

Cumulated

For the first eight months of the year, BMW stays comfortably in first position with a market share of 11% despite a 7.9% sales decrease. Volkswagen remains in second place with a 9.6% market share, followed by Mercedes in third with 7.5%, Audi in fourth with 7.1%, and Dacia in fifth with almost 6.6%.

The rest of the top ten is as follows: Renault 6.1% market share), Peugeot (5.8%), Toyota (4.8%), Kia (3.9%), and Skoda (also 3.9%).

Most noticeable is the regression of Volvo (11th, 3.8% share instead of 5.8%, -41.4% in sales), Tesla (16th, 2.2% share instead of 4.5%, -56.2% in sales), Mazda (27th, 0.8% share instead of 1.7%, -57.9% in sales) and Smart (38th, 0.1% share, coming from 0.2%, -43.4% in sales).

The big winners are mainly Chinese, with BYD landing in 23rd position with 0.9% market share and 75.4% sales increase) and Polestar (28th, 0.7% share, +36.8%). Smaller companies, such as Xpeng, Leapmotor, JACO, and Omoda, are emerging on the market.

Mini (18th, 1.7% share, +40.5% in sales) and Alfa Romeo (31st, 0.4% share, +56.5% in sales) performed very well, too, just like KG Mobility (35th, 0.2% share, +147.1% in sales).