‘Chinese Dyson’ to challenge Bugatti with vacuum cleaner tech (update)

After announcing it at the end of August, Chinese Dreame Technology has unveiled the first render images of the electric supercar it wants to build to challenge other supercars like Bugatti. And you might even see ‘some resemblance’ to the actual Bugatti Chiron, successor to the Veyron.

Dreame has ambitions to build this car even in Europe. Its founder and CEO, Yu Hao, visited Germany this week to finalize factory site selections, and Berlin might be the place to be, near Tesla’s Gigafactory.

According to Chinese media, Dreame will also partner with major bank and leasing company owner BNP Paribas to prepare for entry into the global market.

The European trip was also a setup for evaluating sites for a large home appliance production base. With its household appliances, Dreame is already present in over 100 countries, including Germany and France. It claims a global presence with over 6,000 offline channels and a user base of 30 million.

Sina Tech reported Dreame has now completed its first round of funding for its EV unit. Sina Tech is the technology news and media division of Sina Corporation, one of China’s oldest and most influential internet portals.

200,000 rpm motor

Dreame’s most remarkable ambition is indeed building its own car like this other famous vacuum cleaner tried before.

Remember British inventor and vacuum-cleaner tycoon Dyson’s project, codenamed N526, to build a large 7-seat SUV with ambitions for a 600-mile range and a 150 kWh battery? Despite significant investment (£2.5 billion or €2.93 billion), the automotive division was shut down in October 2019 due to concerns over commercial viability.

Now it’s China’s leading vacuum cleaner company, Dreame, famous for its 200,000 RPM digital motor, that announces it will do even better by challenging the Bugattis of this world with the world’s fastest electric hypercar. But that won’t be a walk in the park.

Backup by Xiaomi

Dreame is a Chinese appliance company founded in 2017, backed by giants such as smartphone manufacturer Xiaomi and other investors during its early start-up days. It specializes in cordless vacuums, robot vacuums, hair dryers, robotic lawn mowers, and related smart home products. 

Like its British–Singaporean technology peer Dyson, with the SUV project, and Xiaomi, which has more successfully done it with its SU7 ‘super’ electric car, Dreame thinks it can do the trick, too.

According to Chinese media, it has already assembled a team of +1,000 engineers in late 2024 and early 2025 for its ‘Xingkong Plan’ division to enter the ultra‑luxury EV market in 2027.

Dreame’s announcement is bold, marking a serious pivot from vacuum cleaners to ultra-luxury EVs. The plan is technically advanced and backed by a big team and strategic tech. However, there’s a notable gap between the 2027 unveiling claim and current prototype readiness.

According to Chinese media, early work includes styling-stage prototypes like a ‘Bentley-like’ SUV (inspired by the Chinese Li L9), and ‘Bugatti’ or ‘Ferrari’-styled concepts based on the Xiaomi SU7 platform. These appear to focus on investor showcases rather than production models.

Redefining ultra-luxury

Still, ambition is high. “The luxury automotive sector has been missing a truly intelligent electric hypercar brand,” Dreame says in a statement. “While traditional ultra-luxury brands like Bugatti and Bentley have been slow to embrace electrification and intelligence, Dreame will redefine what constitutes ultra-luxury in the next automotive era.”

Dreame began as a Xiaomi-backed innovative hardware start-up, benefiting from the brand’s ecosystem, distribution, and financial support; however, there is no such connection today. And there is no evidence that Xiaomi is formally licensing its SU7’s underlying EV platform—such as chassis, powertrain, or hardware architecture—to third-party automakers.

From a Z50 Station vacuum cleaner to a hypercar: not a walk in the park /Tencent News

So, Dreame is dreaming of developing its own technology, based on its expertise in high-speed digital motor technology, specifically its world-first 200,000 RPM digital motor (certified by Sullivan), currently used in their Z50 Station vacuum.

RPM too high, torque too low

Directly replacing a traction motor? Not practical. The RPM is too high, the torque too low. This 200,000 RPM digital motor is impressive for its speed and efficiency in vacuum cleaners, but using it in an electric car isn’t straightforward.

It’s a miniature, high-speed brushless DC motor designed for very high rotational speed with low torque, making it perfect for creating suction in vacuums, hair dryers, and other applications.

EVs typically require lower RPM (up to 20,000 max today, like Tesla or Formula E cars) but much higher torque to move a 1–2 ton vehicle. This means large, robust motors designed to handle continuous high loads, strong cooling systems, and durable bearings and gearing.

Theoretically, in an EV hypercar, they may scale up the design philosophy (efficiency, speed, compactness) into motors suited for 50–100k RPM operation. Such a motor could drive a wheel if connected through an extreme gear reduction (10:1 or more). But this adds mechanical losses, noise, and durability challenges.

In short, the Z50 vacuum motor itself won’t power a car. Still, the technology behind it (high-speed, efficient, compact electric motor design) can inspire Dreame’s development of traction motors, compressors, or other critical hypercar systems. Keep on dreaming, guys.

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