BYD launches first non-Japanese electric kei car: the Racco
The BYD Racco will need to convince traditional buyers who remain loyal to their domestic brands /BYD
Kei cars are Japanese car culture at heart. So it’s symbolic and sensitive at the same time that Chinese automaker BYD has pulled the wraps off its first kei car, the Racco, at the 2025 Japan Mobility Show. Though the car is small, it is a bold step into Japan’s compact-car market.
The Racc
