Jaguar will present its first new all-electric model in 2026 and not at the end of 2025 as originally announced. The British company is focusing primarily on the US market for its upcoming EV, despite current developments there.
“We’ll unveil it next year and start taking orders. Then deliveries will start relatively soon after that,” explained Jaguar MD Rawdon Glover in an interview with US broadcaster ABC News.
In July 2025, it became clear that parent company JLR would postpone the market launch of its upcoming fully electric models, primarily that of the Range Rover Electric. Now the electric Jaguar is affected as well.
Polarizing design
In the interview, Glover also spoke about the orientation and design of the upcoming electric car. Although the model will essentially follow the polarizing design language of the Type 00 concept, it will not be a direct production version of that car.
“We’re not looking for everybody to say, ‘That’s nice’. I think great design does polarize, whether it’s in fashion, architecture, or whatever else. So having the confidence to say this is what we think the 21st-century Jaguar should look like and then sticking to that is very important,” Glover explained.
“To see the car physically is very different than seeing it on a phone. People can see it [in person] and understand the proportions, the drama, the scale of the vehicle,” he added.
Four-door GT
The car itself is expected to be a four-door GT. “A very sporty vehicle that’s similar to what you see today. And it will be the most powerful Jaguar ever,” announced the Jaguar CEO. He did not provide any data on technology or performance. Instead, the conversation focused on defending the 2021 decision to realign the brand radically.
Glover aims to explain the concept and design of the Type 00, rather than leave it as a mere provocation. “I spend a lot of time with Jaguar enthusiasts. When you have the time to explain and really walk through why the Type 00 looks the way it does, they get it,” said Glover.
“I would say the vast majority of potential customers are positive. Trying to make a judgment on your phone or on social media, it’s more nuanced than that,” he explained.
Jaguar had already announced that the production model would be a four-door GT when it unveiled the concept in December 2024. At the time, it stated that the EV would be based on the Jaguar Electric Architecture (JEA) and offer up to 770 kilometers of WLTP range.
U.S. biggest market?
There is a simple reason why Glover gave the interview to a U.S. broadcaster and not a British automotive magazine: Jaguar expects the United States to be its biggest market, even though JLR does not have a U.S. plant and will therefore face import duties, and the American EV market faces uncertainty after the expiry of federal incentives for EVs.
“If I look back at Jaguar in its heyday, when Jaguar was most successful, the U.S. was our biggest market,” said Glover. “There is a passion for the Jaguar brand in the States that’s probably as strong as anywhere else in the globe. Understanding why we made such a bold change … we were all of the view that the brand needed something much more drastic.”
Intensive testing
Meanwhile, prototypes are now undergoing intensive testing across multiple continents. The new Jaguar Electric Architecture platform will also underpin two further models: a large SUV and a (probably) more classically styled luxury sedan.
According to Jaguar, interest in the newcomer is high, with more than 32,000 prospective buyers registering interest before they could see the production model. Expected to be priced from around €140,000, the new GT will position Jaguar alongside top-tier performance brands in the luxury segment.
