With its Magma sub-brand, Genesis wants to compete with the performance sub-brands of Euroepan premium brands /Genesis
Hyundai’s Luxury Genesis division now has its own performance sub-brand: Magma. Somewhere, sometime in 2026, you’ll be able to buy the first production car from Genesis’ Magma division, the GV60 Magma you see here.
Everything started in 2023 with the GV80 Coupé Concept, where we first saw
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