Volvo has placed big bets on the EX60 before anyone has even driven one kilometer with it. The all-electric successor to the XC60 (its best-selling model ever) was always going to face intense scrutiny if buyers stayed away. Early evidence suggests the opposite is happening.
During its first weeks on the market, the EX60 punched well above what the EX30 managed in its first month – though that car did go on to post strong early numbers before a difficult 2025.
Barely a month after the world premiere in Gothenburg, the mid-size electric SUV has collected more than 1,000 orders in Belgium and Luxembourg alone, and over 3,000 in Sweden. That pace, Volvo says, is running considerably ahead of internal forecasts.
First time
The numbers are strong enough to make changes in the assembly hall. Volvo confirmed that it is raising production volumes at its Torslanda plant in Gothenburg, and is in talks with trade unions about keeping the factory open for one extra week during the summer shutdown.
It is the first time in the plant’s six-decade history that such a step is being considered. Chief Commercial Officer Erik Severinson said the pace of orders “surpassed expectations,” even though customer car production only begins next month.
For Volvo, the EX60 carries financial weight that goes beyond a typical model launch. The company posted a net loss of 282 million euros for the full year 2025, compared with a profit of 1.5 billion euros the year before.
The EX60 is widely viewed as the model that must stabilize earnings. Michel De Coninck, managing director of Volvo Car Belux, noted that private buyers and small businesses are now making the switch consciously, with earlier concerns about price, range, and charging speed “clearly diminishing.”
Often ignored perk
The EX60 has the necessary credentials. In its top-specification (P12 AWD), it covers a claimed WLTP range of 810 kilometers, and charging at a 400 kW fast charger adds 340 kilometers in ten minutes, a figure the company attributes to the car’s 800-volt electrical architecture, a first for Volvo. As for price, the base P6 rear-wheel-drive version costs €59,990 for Belgian private customers, broadly in line with the XC60 plug-in hybrid it replaces.
For professional buyers, the entry price drops to €46,400 (excluding VAT), a figure likely to accelerate fleet adoption at smaller companies. In Sweden, Volvo also meets an often-ignored perk, but a proven recipe for success, and bundles three years of free home charging into the purchase.
Only Europe
There is an important caveat to the strong interest. US order books have not yet opened. American customers will be able to place orders later this spring, with deliveries expected in the second half of 2026.
So, the current European figures are a partial read. However, global appetite is cooling as US policy has reversed course toward combustion-engine powertrains, and the Chinese market is slowing due to oversaturation.
At the press launch, CEO Hakan Samuelsson nevertheless reiterated how the US makes for a suitable electric market because of the infrastructural benefits tied to the elevated number of driveways at private houses.
He also said he expects the EX60 to deliver profit margins comparable to those of its combustion-engine alternative, the XC60, which remains in production. This is also due to the megacasting technology, which significantly reduces costs.
Volvo also announced this week what it called the largest over-the-air update in automotive history: a redesigned central display interface rolling out to approximately 2.5 million Volvo vehicles across 85 countries, covering cars built as far back as 2020.
Google Gemini integration is scheduled to roll out this spring for the same vehicles, including the EX60. Chief Engineering and Technology Officer Anders Bell framed it as the payoff from years of investment in Volvo’s software infrastructure. After initial software troubles, especially on the EX90, Volvo is confident it can regain some lost ground.
