Lancia has unveiled the first images of the New Gamma crossover, the model “that marks a key step in the brand’s evolution”.
Designed, engineered, and developed in Italy, the New Lancia Gamma is produced at the Melfi plant, one of the most advanced manufacturing sites within the Stellantis Group. The first vehicles are already undergoing road testing: the project is now entering its final stages.
“Built on the STLA Medium platform, Gamma is a crossover fastback featuring sleek lines and a tapered rear design. Measuring 4.67 meters in length, 1.89 meters in width, and 1.66 meters in height, it has been conceived to combine efficiency, functionality, and strong road presence,” says Lancia’s press release.
Close brother of DS N°7
As the new Gamma is based on the STLA Medium platform, it shares a lot of its techniques with Stellantis ‘cousins’, like Citroën C5 Aircross, the Opel Grandland, and the Peugeot 3008/5008, but bears the closest resemblance to the second generation of the DS 7, now called DS N°7, presented in March of this year.
Like this DS luxury SUV, it features a comprehensive powertrain offering: a 145 hp hybrid version with a range of over 1,000 km, alongside a 100% electric lineup structured across three levels, starting with a 170 kW/230 hp FWD powertrain and a 73.7 kWh battery pack with a range of over 540 km.
The long-range FWD version has a slightly more powerful motor (180 kW/ 245 hp) and a range of over 740 km thanks to a 97.2 kWh battery. Top of the bill is the all-wheel-drive version with the same battery pack but dual motors, delivering 276 kW/375 peak power and a range of up to 675 km.
Elegance made in Italy
In Stellantis CEO Antonio Filosa’s new master plan, ‘FastLane 2030’, there’s a leading role for two European brands inside the group, Fiat and Peugeot. Then there are reclassified brands like Alfa Romeo, Citroën, and Opel, and finally, there are ‘specialty brands’ like DS (under Citroën) and Lancia (under Fiat).
With not-so-eloquent sales results in hindsight, there will be crucial years ahead for both brands: DS focusing on affordable ‘French luxury’ and Lancia on ‘Italian elegance and comfort’.
“The New Lancia Gamma reinterprets the brand’s distinctive values in a contemporary way, representing its most advanced expression: Italian elegance, innovation, and efficiency,” states the brand’s marketing division.
Production in Melfi is a central element of the project: a model designed for the European market, made in Italy, and built to showcase manufacturing expertise and cutting-edge technology. The order opening is scheduled for after the summer. Further details will be shared in the coming months, Lancia promises.
Lancia embarked on its Renaissance with the launch of the new Lancia Ypsilon a couple of years ago, and is moving ahead with a 10-year strategic plan in leaps and bounds.
“Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity, and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition,” is the final official comment.
