The Rimac Nevera, once the mould for electric hypercars, proved fast on the track, but slow in the showroom. The Croatian company has announced it will build its last batch of units, with total production coming in under half of what it initially planned.
The rich gave the Nevera a lukewarm welcome, but founder Mate Rimac says the car “did its job”.
Mate Rimac announced the end himself, in a video on Instagram. The last ten Nevera Rs are being built now and should reach their owners before the end of the year. That will bring the final production count to 51 regular Neveras and 20 Nevera Rs.
37 percent down
When the car was first shown in 2018, still as the C_Two concept, Rimac planned 150 units. The Nevera R was added later with a planned run of 40. That makes 71 cars out of 190, or 37 percent.
Mate Rimac sees it more positively. He calls the result a fine achievement, noting that the Nevera remains the world’s best-selling electric hypercar. That title probably says as much about how small the category is as about the car.
The Nevera never lacked talent. Its four electric motors deliver 1,914 hp, and in 2022 it reached 412 km/h. A year later it set 23 records in one day and lapped the Nürburgring in 7:05.298, a record for a production electric car.
The Nevera R was unveiled at Monterey Car Week in August 2024 with 2,107 hp. In 2025, it reached a top speed of 431.45 km/h and set 24 verified records along the way. The list price was 2 million euros for the Nevera and 2.3 million for the R
From Rosberg to Hammond
The first customer car went to ex-F1 World Champion Nico Rosberg. Two years after that handover, Rimac had reached just over 50 customers. The Concept_One, which preceded the production version, became famous mostly because Top Gear star Richard Hammond crashed it.
Rimac never hid that sales were underwhelming. Two years ago, Mate Rimac openly admitted that interest has stalled, as the customer pool for hypercars favored combustion engines.
This is at least also due to residual values. Even if electric cars produce these power peaks, they lose more value than ICE versions. Rimac compared it to the Apple Watch, a wearable that does much more than a conventional one. However, nobody is willing to pay Rolex money for such a device.
The Croatian sports car builder took the lesson to heart when he bought Bugatti from the Volkswagen Group. The Tourbillon, the Chiron’s successor, did not go fully electric. It pairs three electric motors with a naturally aspirated 8.3-liter V16 for 1,800 hp in total. That batch of 250 cars has been sold out completely at 3.8 million euros each.
An era without hypercars?
During the Nevera’s lifespan, Rimac ownership has also changed. In April, Porsche sold its 45 percent stake in Bugatti Rimac to a consortium led by New York-based HOF Capital, together with its 20.6 percent share in the Rimac Group. HOF Capital is now the Rimac Group’s largest shareholder alongside Mate Rimac, who is in charge of both brands.
The question now is: what’s next for Rimac? Will the Nevera be the last car wearing a Rimac badge for a long time? Last year, Technology COO Nurdin Pitarevic told Autocar that the company might never build another car of its own, and that its future lies in supplying components for electric and hybrid cars to other manufacturers.
BMW and Porsche are already customers for which the company is developing new e-axles and solid-state batteries. Those latter are expected to debut in a Bugatti around 2030.
Measured against its own business plan, the Nevera isn’t a success. But the car nevertheless rolled out the red carpet for the small car company in Croatia, paving the way for strong partnerships with other OEMs and culminating in the acquisition of Bugatti, still the crown jewel of the automotive industry. Calling it a flop would be missing the point.
