Can Harley-Davidson’s new CEO revive the brand’s sales slide?
Artie Starrs brings no engine rumble experience to the table, but is specialized in brand expansion /TopGolf
Harley-Davidson, the storied American motorcycle maker known as much for its rumbling engines as its rebel image, has appointed Artie Starrs (48) as its next boss. But the move comes not from a position of strength, but under pressure. The unrest in the company’s boardroom and among its loyal, yet
