Porsche’s China engine is misfiring, and sales are paying the price
North-America was the most important market for Porsche to maintain its market share /Porsche
Porsche closed 2025 with its steepest global sales decline since the financial crisis era. The main scapegoat? Another year of falling deliveries in China. The slide erased gains elsewhere and forces the sports car brand to seriously rethink how it competes in the world’s largest auto market.
P

